Product Description

Strategic planning remains an important and frequently used management tool. A sound strategic plan helps hospitals and systems cope with the variety of contingencies that arise in the dynamic healthcare environment.

Healthcare Strategic Planning provides you with practical guidance for planning to address near-term pressures as well as achieving long-term goals. Descriptions, examples, and guidelines will lead you step-by-step through a proven strategic planning process.

Strategic planning in the healthcare environment has evolved significantly since the first edition of this book was published. This edition reinvigorates the discussion with many new ideas and additional information.

This edition includes new or expanded information about:
The leadership role of the CEO in strategic planning
The facilitator’s role in strategic planning
The data needs for creating an environmental assessment
Developing mission, vision, strategy, and values statements
Defining the critical strategic issues
The transition from planning to implementation
Communicating and rolling out the plan’s findings and recommendations
Conducting an annual strategic plan update
Establishing strategic planning as an ongoing management process
Encouraging more farsightedness, creativity, and responsiveness to change

Product Details

• Amazon Sales Rank: #92138 in Books
• Published on: 2005-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 179 pages

From the Author
1. I'm not sure I was "inspired". Rob Fromberg, Associate Director of Health Administration Press, called me and asked me if I wanted to write a book on strategic planning for Health AP following a speech I gave at Congress. I was flattered to be called and, given that the primary focus of my job for 25 years has been strategic planning, thought I might have something to say and therefore it was worth a try to attempt to write this book.

2. I'd like the book to encourage more health care organizations to carry out ongoing strategic planning, perform it more rigorously, but at the same time by providing a clear "how-to" guide make it easier to do.

3. I am particularly fond of the material in Chapter 2, partly because it was written as an afterthought yet it is clearly so essential to getting the planning process off to a good start. I also feel very strongly about the importance of clear vision and focused strategies as described in Chapters 4 and 5.

From the Back Cover
Amid the seeming chaos of healthcare today-intensified competition, readical shifts in economic incentives, regulatory changes, and eroding public trust-strategic planning is more critical than ever for long-term organization success. The stakes are high. Inadequate planning can result not just in reduced revenue or marketshare, but in closure. In Healthcare Strategic Planning: Approaches for the 21st Century, veteran consultant Alan M. Zuckerman, CHE, FAAHC, offers healthcare executives step-by-step guidance for confronting today's pressures with a solid plan for the future. He outlines a proven strategic planning process, addresses special issues facing various types of ehalthcare organizations, and provides case studies that demonstrate how strategic planning can integrate financial and consumer analses to guide an organization's future development.

About the Author
Alan M. Zuckerman, FACHE, FAAHC, is a founding partner and director of Health Strategies & Solutions, Inc., a leading national healthcare consulting firm. Mr. Zuckerman has been a management consultant for 30 years. During his career, Mr. Zuckerman’s consulting work has focused on strategic planning; this book is an outgrowth of his experience with hundreds of diverse healthcare organizations. Mr. Zuckerman is widely published and a frequent speaker at national healthcare conferences.

Customer Reviews

Healthcare Strategic Planning, Second Edition, Alan M. Zuckerman
It is a nice book which describes how to use strategic planning in order to to be more successfull as a manager in health care business. The style of writer is easy reading for other language spikers, the content of book is designed to learn step by step phasis of strategic planning.

Great deal
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