Product Details
On-Line Public Relations

On-Line Public Relations
By David Phillips

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Product Description

This is the only PR and internet book that manages to bridge the gap between action and analysis, as well as contain information for different levels of internet practitioner.

Contents include:
Internet effect on PR practice, advanced on-line PR, creating websites, internet platforms, building partnerships, promoting internet presence, search and research, reputation and relationships, codes of conduct and more.


Product Details

  • Amazon Sales Rank: #2648000 in Books
  • Published on: 2002-02
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 224 pages

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About the Author

David Phillips is an online public relations pioneer. He has written three books about online PR, lectures at Gloucester University and Escola Superior de Comunica�ao Social, Lisbon, Portugal and is also the Head of Digital consultancy at Publicasity.