Product Details

• Amazon Sales Rank: #1769 in Watches
• Brand: Casio
• Model: BG169A-1AV
• Band material: Resin
• Case material: Resin
• Clasp type: Buckle
• Dial color: grey
• Dial window material: Mineral
• Movement type: digital-quartz
• Water-resistant to 330 feet

Amazon.com Product Description
Keep your most important contact information with you while jogging or mountain biking with this Casio Baby-G women's sport digital watch (model BG169A-1AV). It features a 20-page databank that allows you to store phone numbers and other valuable contact information (8 characters for name and 12 characters for telephone number). This shock-resistant watch also offers a 1/100-second stopwatch (up to 24 hours), daily alarm, 12/14-hour formats, world time from 40 cities, and an hourly time signal. You can automatically count down the days from the current date to a target date with the five day counters (each featuring 8 input characters for identification). It will also stand up to the rigors of recreational scuba diving, with water resistance to 200 meters (660 feet). Other features include a durable black resin watch case and strap, scratch-resistant mineral crystal, and AfterGlow LED electro-luminescent backlight.

History of G-Shock
In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world's toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio's flagship timepiece product.

G-Shock and Baby-G Brand
G-Shock represents the inner force that's within all of us and it's with this inner force that G-Shock was developed more than two decades ago.

Two engineers, with a vision to create the ultimate watch, assembled a rogue team of engineers and named their mission, "Project Tough." Through perseverance and unusual testing methods, such as throwing prototypes out the second floor bathroom window to the asphalt below, they developed the first G-Shock in 1983. This watch was able to withstand their then benchmark of "Triple Ten" criteria, namely 10 years of usage, 10 atmospheres (water resistance) and a 10m fall (shock resistance).

Today more than two decades later, G-Shock watches have exceeded the designers' original benchmark and pushed the limits of what a watch can endure. With 200M water resistance & shock resistance at the heart G-Shock's strength and numerous technological advances such as Tough Solar Power and Atomic Timekeeping, you'll have no doubt why G-Shock is called the Toughest Watch in the World.

Customer Reviews

Wonderful Watch
I bought this watch for my teenage daughter when it first came out. She is very active and athletic swimmer. It lasted over 3 years when the strap broke but there is no replacement. We look at hundreds of watches for a graduation gift and had decided on a watch that was over 3 times the cost but my daughter insisted on the baby-g because of the fit, durability and features.

It's AWESOME!
I honestly didn't think I was going to like this watch but as soon as I got it, the look of the watch made me love it. The shiny plastic is really nice and I can even wear it in the office with suits and in a professional environment. It's very confortable also. I needed a watch really bad so I am extremely happy that I got it. This is my third Baby G. The last two lasted for a long time so I am a big fan. But of their old skool stuff which is why I was so happy that I found this one. The newer models are really poorly designed and ugly. Plus the colors??? What was Casio thinking?

Awesome Watch
I've owned this watch for about 7 years now and I love it!! I like this shiny black look which won't change color. I had another baby-g watch in purple, but over time and use it turned a dingy yellow. It looked so bad that I decided to get a black one this time. It takes a lot of abuse and the battery lasts a long time!! The best feature about it is that the calendar is automatic so I don't have to change the dates at the end of each month. I'm buying one for my 11-year old daughter since she's also rough on her jewelry. Great item and the price is fantastic!!