Product Description

While many books have been written about innovation, most are focused on advocating the importance of innovation and don’t provide a roadmap to help build a sustainable innovation capability. Make Us More Innovative was written to fill that gap. This book was written for the innovation manager or chief innovation officer who has been instructed to “make us more innovative” and who needs a roadmap to help him or her accomplish that task. This book will help you:

• gain credibility quickly
• identify the key challenges in your organization
• build a successful innovation capability in less time and with better results

Make Us More Innovative is a valuable tool for any business hoping to understand and create a culture of innovation. Jeffrey does a great job of laying out all the steps that will help you make your innovation initiative a reality.
Roger von Oech

Make Us More Innovative provides a thoughtful, step by step approach for any team seeking to improve their innovative capabilities. This is a book that will be a useful resource throughout your innovation initiative.
Joyce Wycoff

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Product Details

• Amazon Sales Rank: #352094 in Books
• Published on: 2008-02-14
• Original language: English
• Number of items: 1
• Binding: Paperback
• 148 pages

About the Author
Jeffrey Phillips is VP Marketing for OVO, a leading innovation consulting and software development firm. Jeffrey leads a team of innovation consultants who work with OVO’s clients to create sustainable innovation capabilities. The OVO team helps firms generate and manage ideas more effectively and launch new products and services in less time with greater return.

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Customer Reviews

Innovation Simplified
One of the best books on innovation that I've read. Simple, practical and easy to follow with useful examples. You'll be convinced that sustainable innovation is not just playdough and role playing, but rather about a repeatable, embedded process and in most cases, culture change.

The rubber meets the road
It seems as though almost everyone is talking about innovation these days, but in my experience, very few know how to really achieve it. Yes, you need ideas. But then what? How do you move those ideas through your organization, many parts of which want nothing to do with the change you're proposing? How do you evaluate your idea's potential? Its risks? How do you decide that one idea is more useful to pursue than another? How do you build commitment to your idea? Phillips provides the answers -- with a clear, straightforward, sensible approach for transforming ideas into products, processes, or new business strategies. If you've ever had the experience of seeing your ideas dead-ended before they've been given a chance to live, you need to read this book. Phillips has done a masterful job.

Great Resource
Innovation is not always easy, but having a defined approach and proven methodology makes the effort much more effective. Make Us More Innovative provides a roadmap for organizations desire to find ways of finding new customers and new opportunities with current customers. The best part is that the guys at OVO have actually `been there and done that' and we get to benefit from that experience.

A number of books are available on innovation, but the value of this one is that it not only provides clear direction on what to do - it also points you in the direction of other resources that might be available. This book is a definite requirement for people who are involved in trying to make new things happen within an organization.