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Building Design Strategy: Using Design to Achieve Key Business Objectives
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| List Price: | $24.95 |
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Product Description
How can design be used to solve business problems? That’s the question answered, in many innovative ways, by Building Design Strategy. This anthology of provocative essays, each written by a key player or analyst, offers dozens of ideas for creating and maintaining a successful corporate design strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design
to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.
to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.
Product Details
- Amazon Sales Rank: #24026 in Books
- Published on: 2009-01-06
- Released on: 2008-11-11
- Original language: English
- Number of items: 1
- Binding: Paperback
- 256 pages
Features
- ISBN13: 9781581156539
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
Editorial Reviews
About the Author
Thomas Lockwood is president of The Design Management Institute and an international authority
on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.
on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.
Customer Reviews
Design Based on Thinking Like a Customer
Design is such an important component for organizations that are transitioning to thinking like a customer. Lockwood's selection of essays is very strong in telling the story of how designer skills can and will raise the value of your products and services in the eyes of your customers. [...]
Fantastic case studies
Don't let the un-sexy cover (sorry publisher) fool you -- major hitters in this compilation tell some darned good stories. Got a lot out of it. Highly recommended!
