Product Description

This book is about success ... how to achieve it, keep it, and enjoy it ... by making better choices.

David Cottrell has spent much of his career seeking answers to what separates the successful from those who fail to reach their level of success and has incorporated his findings in 12 Choices.

"Success is ultimately realized by people who make more right choices and recover from their wrong choices," said Cottrell. "This book outlines the choices successful people make most often and how others can learn to make the same choices to be successful in their careers and personal lives."

Product Details

• Amazon Sales Rank: #475716 in Books
• Published on: 2005-01-23
• Released on: 2005-01-23
• Number of items: 1
• Binding: Paperback
• 136 pages

Review
A tremendous book for every student of success ... it will reward you the rest of your life. -- Charlie Jones, Author of Life is Tremendous

David's advice is right on target. I recommend this book highly for all employees. -- Audrey Boone Tillman, SVP, Aflac

Ready for greater success? Don't hesitate a minute to read this book! -- Ken May, COO, FedEx Kinkos

About the Author
David Cottrell, former executive with Xerox and FedEx, is the author of seventeen books including the perennial best selling Monday Morning Leadership and Listen Up, Leader!

Customer Reviews

A book for all ages, for all settings, for all reasons
I bought 12 Choices for my work -- and additional copies for my coworkers to use...but what I found was information that was useful to my spouse, my kids, my parents and my Sunday School class.

Mr. Cottrell has captured and condensed the most important and the most impactful choices we make throughout our lives. By providing an infrastructure so we can classify our choices, we understand their value and the importance of making the right choices.

After reading this book, I took it home to family and then shared it with friends. We all took away something a little bit different but it was all helpful...and it was written in a way so that even my teenager got the message about the types of choices we make and how to do a better job of choosing the right road.

This little book is worth its weight in gold and is right up there with Stephen Covey's Seven Habits book.

I made the right "Choice" picking up this book - Outstanding!!!
I picked this book up because of the word choices in the title. Making right choices and taking responsibility for one's decisions and attitudes is essential for success. David Cottrell does a good job giving bite size nuggets of information in each chapter on how to make character, action, and investment choices. The stories, illustrations, and quotes are fresh and encouraging in helping to enhance my chance for success.

The book asks an outstanding question and provides insight on what makes the difference in someone who is successful and someone who is not. David Cottrell says, "A major difference is that successful people make choices that others don't like to make. If you ask the successful people, they may tell you that they may not want to make the right choices, either, but they also realize that there is often a greater purpose in choosing to do the things they may not want to do."

The book is broken up into three parts:

1) The foundation for success is our character choices.
2) To move towards success I need to make the right "action" choices
3) To profit from success I need to make the right "investments."

The book covers excellent subjects like not having a victim mentality, staying committed, having values, and being someone of integrity. Action needs to say away from "Someday Isle", and be persistent, have the right attitude, and move through adversity. To connect I need to have the right relationships, be teachable, face the truth, and realize the legacy and gifts I have.

I highly recommend this brilliant book and look forward to picking up and reading more of David Cottrell's books.

A treasure trove resonating with wisdom
12 Choices... That Lead To Your Success is a business self-help book by the president and CEO of CornerStone Leadership Institute. The twelve general principles are especially intended for those striving to be successful in business, yet are so universal to apply to diverse facets of life itself. From making the choice to do something to advance toward one's goals, to understanding that there will always be enemies and the importance of choosing carefully not to align oneself with destructive individuals (including short-tempered types and rebels against authority, who are on a collision course with failure), to remaining crucially aware of the limits of reality, 12 Choices... That Lead To Your Success is a treasure trove resonating with wisdom about the power of the human mind and attitude. Highly recommended.