 | Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson
Buy new: $10.88 / Used from: $3.47 If you only read one book, read this one. A master Evangelist bootstrapper's autobiography through the 5 stages.
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 | Banker To The Poor: Micro-Lending and the Battle Against World Poverty by Muhammad Yunus
Buy new: $10.55 / Used from: $2.22 a bootstrapper working with the poor as his customer.
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 | The Hero with a Thousand Faces (Bollingen Series, No. 17) by Joseph Campbell
Buy used from: $1.65 Joseph Campbell's description of the Hero's Journey, which integrates the mythical stories of cultures around the world. Maps perfectly to the bootstrapper's journey and the stages. The bootstrap journey is the modern hero's journey.
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 | Joseph Campbell and the Power of Myth
Buy used from: $120.00 Interview with Joseph Campbell and George Lucas on mythology and its use in the Star Wars story.
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 | Star Wars Trilogy (Widescreen Edition with Bonus Disc)
Buy used from: $23.96 Each episode corresponds to Ideation, Valley of Death and Growth
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 | The Lord of the Rings - The Motion Picture Trilogy (Platinum Series Special Extended Edition)
Buy used from: $46.50 Hero's journey.
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 | The Wizard of Oz
Buy used from: $8.50 Dorothy gathers her Maven, Relater and Evangelist on her hero's journey.
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 | The Alchemist: A Fable About Following Your Dream by Paulo Coelho
Buy used from: $0.99 A fable on the hero's journey.
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 | Toy Story (10th Anniversary Edition)
Buy used from: $25.00 Buzz the Evangelist, Woodie the Maven...
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 | Oh, the Places You'll Go! (Classic Seuss) by Dr. Seuss
Buy new: $10.52 / Used from: $1.50 Striking similarities in Dr. Seuss' story of life's adventure and that of the bootstrapper's adventures.
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 | Tao Te Ching by Lao Tzu
Buy new: $9.50 / Used from: $0.01 Ancient text describing The Power of 2, as represented by the yinyang, is a key principle.
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 | The Bhagavad Gita
Buy used from: $0.35 Explains the key energies as "yogas" or "paths": karma/evangelist, bhakti/relater, jnanna/maven. And much more.
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 | The Human Fabric: Unleashing the Power of Core Energy in Everyone by Bijoy Goswami
Buy new: $17.05 / Used from: $7.29 Outlines the three core energies of founders in startup ventures. Important for the Preideation stage.
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 | Passion at Work: How to Find Work You Love and Live the Time of Your Life by Lawler Kang
Buy used from: $0.01 Lawler provides a methodical way to explore the discovery of your passions in the PreIdeation phase.
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 | Old Masters and Young Geniuses: The Two Life Cycles of Artistic Creativity by David W. Galenson
Buy new: $37.62 / Used from: $13.49 bootstrappers are like the Old Masters described here - always living in the question
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 | The Missing Piece (An Ursula Nordstrom Book) by Shel Silverstein
Buy new: $12.23 / Used from: $4.90 Ideation. Story explaining the Power of 2 from a partner point of view.
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 | iCon Steve Jobs: The Greatest Second Act in the History of Business by Jeffrey S. Young
Buy new: $23.29 / Used from: $2.50 Account of Evangelist Steve Jobs' adventures cofounding Apple and beyond.
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 | iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It by Steve Wozniak
Buy new: $17.13 / Used from: $0.55 Maven, Steve Wozniak's account of his role as cofounder at Apple. Coupled with an account of Steve Jobs, we see the Power of 2 in action in the Ideation stage.
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 | The Origin and Evolution of New Businesses by Amar V. Bhide
Buy new: $43.01 / Used from: $3.79 Valley of Death. Explanation of "opportunistic adaptation" in the VoD. An academic study.
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 | Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers by Jeff Cox
Buy new: $11.05 / Used from: $1.01 Different sales people are need for each stage, starting with Evangelists in the Valley of Death.
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 | Bootstrapping Your Business: Start And Grow a Successful Company With Almost No Money by Greg Gianforte
Buy used from: $0.95 Evangelist Bootstrapper's guide to bootstrapping.
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 | The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money by Seth Godin
Buy used from: $23.25 Bootstrapper tips for the VoD.
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 | Apollo 13 (Full Screen 2-Disc Anniversary Edition)
Buy used from: $3.24 Constraint Creates Innovation in the Valley of Death!
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 | The Shawshank Redemption (Two-Disc Special Edition)
Buy new: $24.49 / Used from: $4.04 Constraint Creates Innovation. Persistence through the Valley of Death.
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 | Groundhog Day
Buy used from: $2.70 Iterations in the Valley of Death. Use the feedback to learn and improve.
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 | Luck Factor, The by Richard Wiseman
Buy new: $39.95 / Used from: $3.78 Being open to serendipity and unplanned events in the Valley of Death.
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 | Lemonade Stories: Inspiring Entrepreneurs and the Mothers Who Made Them
Buy new: $34.95 Account of the role of supportive mothers in bootstrappers' lives, particularly the Valley of Death. I can attest to this myself!
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 | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim
Buy new: $19.77 / Used from: $8.90 Bootstraps find themselves in blue oceans, but not because they plan it that way. They find themselves in a Blue Ocean after their trek through the VoD.
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 | Hoover's Vision: Original Thinking for Business Success by Gary Hoover
Buy used from: $0.01 Great companies emerge from the VoD with totally unique business models that are near-impossible to duplicate. This is because the journey and the learning along the way provide the competitive advantage.
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 | The Living Company by Arie De Geus
Buy new: $12.89 / Used from: $3.99 Bootstraps are long-lived companies.
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 | Go It Alone!: The Secret to Building a Successful Business on Your Own by Bruce Judson
Buy new: $11.66 / Used from: $2.00 Tactical guide for bootstrappers building internet-based businesses.
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 | The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $24.95 / Used from: $0.01 Why the Internet enables bootstrapping like never before.
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 | The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations by Ori Brafman
Buy new: $16.47 / Used from: $3.65 Bootstrap startups are Starfish by necessity. Bootstrapping also lends itself to the Open Source principle of the free exchange of ideas and connections. Bootstrappers are well-served to participate in supportive communities.
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 | Body and Soul: Profits with Principles--The Amazing Success Story of Anita Roddick & The Body S hop by Anita Roddick
Buy used from: $0.01 Evangelist bootstrapper's story through the first three stages.
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 | Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz
Buy new: $15.95 / Used from: $0.60 Relater founder of Starbucks, Howard Schultz's account of how he built Starbucks.
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 | Sam Walton: Made In America by Sam Walton
Buy new: $7.99 / Used from: $0.01 Sam Walton, retail bootstrapper.
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 | Bruce Lee - A Warrior's Journey
Buy used from: $14.75 As Bruce Lee did with kung fu, the bootstrapper practices "no style" bootstrapping. Put another way, they develop their own unique style that cannot be duplicated. They have traveled the hero's journey and emerged transformed.
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 | Crossing the Chasm by Geoffrey A. Moore
Buy new: $12.23 / Used from: $4.20 The challenges of changing customer needs between the Valley of Death and Growth stages.
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 | The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials) by Clayton M. Christensen
Buy new: $12.23 / Used from: $4.63 why classic innovation efforts fail at large companies and why they are unable to detect and nurture new innovations from within. Rebootstrapping offers a way out of the dilemma.
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 | Bootstrap Bootcamp Fall 2007
Buy new: $29.95 / Used from: $25.90 my synthesis of the bootstrapping principles, stages and actions.
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