Product Description

Mastering the Art of Selling Cars Online is a comprehensive study and guide for automotive salespeople, managers, and dealers who seek to effectively harness the power of the Internet to sell cars.

Contained within the pages is a behind the scenes look at how the Internet has affected the retail automotive industry, revealing the difference between dealerships that struggle on the Internet and those that prosper.

Mastering the Art of Selling Cars Online covers all aspects of sales concepts, e-mail selling, online marketing, organizational strategy, branding, and web development, incorporating components of psychological warfare for maximum market dominance.

Product Details

• Amazon Sales Rank: #519347 in Books
• Published on: 2006-07-06
• Released on: 2006-07-06
• Original language: English
• Number of items: 1
• Binding: Paperback
• 322 pages

About the Author
Eddie Coleman is the CEO and founder of Hyperdrive Technologies, Inc. headquartered in Portland, Oregon. Coleman leads one of the nation's fastest growing providers of Internet technologies, strategic advertising systems, e-sales training and motivational seminars for the retail automotive industry. As of 2003, Coleman has launched what many industry experts proclaim to clearly be the most revolutionary and successful retail automotive Internet dealerships in existence.

Eddie Coleman's considerable efforts have inspired numerous dealers and dealer groups to build their own e-brands, while replacing ineffective Internet presences with one-of-a-kind custom-designed Internet portals. Among Mr. Coleman's clients is America's #1 volume Pre-Owned "Internet Dealer of the Year" in 2002 as ranked by Auto Dealer Daily.

Excerpt. © Reprinted by permission. All rights reserved.
INTRODUCTION

Writing this book has been quest that easily could have gone in number of different directions. For years, I debated about whether or not to even write a book of this nature. To begin with, I struggled over disclosing information and concepts that have always been guarded treasures within the confines of my company. Then there was the aspect of content, as any one chapter could and really should be book in itself. These concerns, among others, nearly caused me to alter my course.

What eventually changed my mind was conversation I had with one of my dealer clients. We were discussing the difference between their struggles prior to our relationship and their success after they became our client. This dealership attributed the majority of their newly found success to their recently discovered perception of the Internet as it relates to the car business. My client went on to say that as their view of the big picture changed during the course of our trainings, so did their ability to think outside of the box.

That is essentially what this book is about. It was written to cover a wide array of subjects that are critical to the success of dealership's online efforts and ties in how these topics relate to the big picture. I also spend time drawing the line between fact and fiction. Within these pages, you will find countless sales concepts and techniques, but more importantly you will discover the secrets that enable some dealerships to make millions of dollars per year while leaving their closest competition clueless as to how.

Those who know me well know that I have an unyielding passion for both the retail automobile dealer and the harnessable power of the Internet. Both are standing examples of true capitalism and free enterprise. Together, they can be leveraged, one against the other in such way that cuts through and captures the true essence of success. It is within this "essence" that all of my passions and aspirations for the e-dealer lie. It is consistent with all that is worthy about being in this industry.

Eddie Coleman

Customer Reviews

Blah Blah Blah! Oh there's a gem! Thank god it was free.
I received this book as a "freebie" at work. I am a bit of an information junkie so I read quite a bit of stuff. Actually most of the stuff that floats across my desk only gets the first couple sentences read and if my attention is still there I continue. I dont have a lot of time between deals. This book had some good information that was strong enough to keep my attention. I give it 3 stars for that. I actually was able to finish it, the occasional "gem" kept me searching. But overall it was weak and not very rewarding to finish. The useful information could have easily been downsized and put in a fifty page manual. But, if its free, read it. I'm actualy here to buy and leave kudos for another book I read "Cars and People, How to put the two together" is must read for any automotive pro.

Solid Delivery - A Roadmap to Online Car Sales Success
Seperating itself from the common herd of the predictable, the uncreative,and the average, Eddie Coleman's Mastering The Art of Selling Cars Online is a complete manual on how to establish and run an EXTRAORDINARY Internet Department or Business Development Center in the automotive industry. Having established three startup online operations myself, and having researched and integrated hundreds of portions of dozens of the best processes, I am grateful to have had these ideas at my disposal during my third enterprise, which is the most successful one for me to date. This guide has been a lifesaver in helping me with very important processes and actions, providing me with an effective foundation of information for business admin, marketing approaches, goals planning, and decision-making. Eddie Coleman himself is a friendly, personable, down-to-earth true 'Master' of the Art, and has selflessly provided his time and advice to help take this operation from a mere idea to an unstoppable force in the region in less than three months. This Business Development Center, utilizing Eddie Coleman's system, has exploded onto the North Florida scene and has competitors in four states trying to mimic us - I even have customers driving in from Louisiana, Mississippi, Alabama, and Georgia. I guarantee you nobody else is getting those results from their internet department! Great book, great system, great author!

Self-Promotion
Eddie Coleman completely uses this book to promote his Ad agency. He talks more about advertising than Mastery. One good statistic he uses is his conversion rate. Other than that, if you are not a DP, don't bother.