Product Description

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

• Gain greater visibility for your site
• Advance your position in the rankings
• Avoid techniques that cause search engines to bump your site to the end of the list
• Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2^nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

• Become familiar with search engines and search directories and find out which keywords work
• Build your site with techniques that search engines like and avoid the ones they don’t
• Register your site with the top search systems and get it listed in directories
• Find out why links are important and see how to get other sites to link to yours
• Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
• Discover the common mistakes that make Web sites invisible to search engines

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2^nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Product Details

• Amazon Sales Rank: #292886 in Books
• Published on: 2006-05-08
• Original language: English
• Number of items: 1
• Binding: Paperback
• 408 pages

Review
"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

From the Back Cover
Plan your strategy and use the right keywords

Find out what search engines like and how to boost your ranking

How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top.

Discover how to

• Create search engine- friendly pages
• Choose powerful keywords
• Increase visibility
• Encourage other sites to link to yours
• Avoid penalties
• Use pay-per-click advertising productively

About the Author
Peter Kent is the author of numerous other books about the Internet, including Pay Per Click Search Engine Marketing For Dummies, the best-selling Complete Idiot’s Guide to the Internet, and the most widely reviewed and praised title in computer-book history, Poor Richard’s Web Site: Geek Free, Commonsense Advice on Building a Low-Cost Web Site. His work has been praised by USA Today, BYTE, CNN.com, Windows Magazine, Philadelphia Inquirer, and many others.
Peter has been online since 1984, doing business in cyberspace since 1991, and writing about the Internet since 1993. Peter’s experience spans virtually all areas of doing business online, from editing and publishing an e-mail newsletter to creating e-commerce Web sites, from online marketing and PR campaigns to running a Web-design and -hosting department for a large ISP.
Peter was the founder of an e-Business Service Provider funded by one of the world’s largest VC firms, Softbank/Mobius. He was VP of Web Solutions for a national ISP and VP of Marketing for a Web applications firm. He also founded a computer-book publishing company launched through a concerted online marketing campaign.
Peter now consults with businesses about their Internet strategies, helping them to avoid the pitfalls and to leap the hurdles they’ll encounter online. He also gives seminars and presentations on subjects related to online marketing in general and search engine marketing in particular. He can be contacted at Consult@PeterKentConsulting.com, and more information about his background and experience is available at www.PeterKentConsulting.com.

Customer Reviews

Not Necessarily for Dummies
I suppose with an average of 5-Stars my review ranking makes me the curmudgeon since I offer only 3-Stars. Dummies books many times become complicated because they flounder around instead of getting straight to the subject matter, this book is no exception. While offering a plethora of important and valuable information the writings start, stop and go back and forth too often. I was armed with a highlighter and notepad but found myself constantly referencing back and forth, forced to re-read passages to collect all the data important to optimize according to the authors recommendations.

An example is discussing topics, which engage the readers interest only to suddenly stop with, "More on this subject in Chapter X." Ok, so I put my highlighter down until later. This becomes frustrating. Discuss highlights in the book with an introduction and get to the point in one place, not later in several places. The checklist offered on the inside cover is a nice highlight and covering the topics once again in an introduction should be enough and will lead to less confusion.

As with all tech books, without any fault to the author, the subject matter becomes dated quickly. This is the case with SEO for Dummies but the basics offered are valuable as a starting point in optimizing your web site. Although keywords, content and reciprocal linking are stressed heavily, my own inadvertent experiment has shown content to actually be at least as valuable if not more important than incoming links for high-ranking sites. As an example, I have two web-blogs with Google rankings of 2 and 3 respectively which have virtually no incoming links only a lot of content. In these cases content proves extremely valuable. These blogs are relatively young.

The author makes an attempt to explain Googles algorithm but fails miserably to make a point, and serves no purpose in advancing SEO knowledge and very little is mentioned about the Google "Sandbox" which is the initial purgatory new sites are sent to while Google decides a web sites worthiness. Understanding the sandbox in extremely important so the Webmaster pro or amateur realizes page ranking comes with sweat equity and patience.

My largest disappointment came when visiting the authors web site which was not up to date and had several "dead links." At this writing his Google site ranking is 5/10, which is very good but one must practice what they preach and these instances were glaring errors. Another problem is the author spends time discounting the use of "Frames/Frameset" but his site uses frames as viewed in the source code. If they should be avoided why does his site contain them?

I recommend this book if purchased with a deep discount. Next thoroughly read and digest the research information at www.marketingexperiments.com and incorporate all your information and experience into a business plan using their template. In combination with SEO for Dummies your site will be enhanced for SEO and you'll have a deeper understanding of Google and other methods of SEO to increase site traffic as well as page ranking.

Great Book
I am a neophyte in web design and have a tech person in another city who has just started doing web design. She designed our websites but was not up on optimazation, and I wasn't either. We both ordered the book and have now designed two websites using it.

The first searches fairly well but it wasn't being found at all until we used the suggestions/instructions from the book so it certainly helped.

The second site was designed using the suggestions for titles, descriptions and keywords. I also believe the designer used all of the other directions for other parts of the site. We are just trying to get the site recognized at this point.

I would have to say, at least for myself, we would have not known any of the "secrets" to getting recognized without using the book. I am confident over time we wil get both sites readily recognized by the engines. It does seem to be somewhat of a science and the book help a lot.

I personally highly recommend the book and I don't normally give out 5's for anything, a big help.

LOVE this book!
While in the process of working on my new website, I came across this book and ordered it right away based on other reviews. I was not disappointed. It's a must for anyone getting ready to launch a new site or anyone wanting to drive more traffic to their already built site. Even if you think you know a lot about keywords and SEO, this is an excellent buy. It did for me what a company specializing in SEO wanted to do for $8,000. I'm sure the SEO company would have provided an excellent service, but by reading this book, I've learned how to do it myself and will now know how to tweak my site in the future.