 | Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
Buy new: $26.40 / Used from: $21.96 This is the one and only book I require my students to purchase for the class. Twenty years from now, it will still be relevant.
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 | Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) by Janice (Ginny) Redish
Buy new: $27.93 / Used from: $30.00 Good Book on Writing for the Web
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 | Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads by Lance Loveday
Buy new: $26.39 / Used from: $19.94 Interesting Read. And important for web designers to understand that company websites are meant to be functional - not just flashy.
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 | Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall
Buy new: $16.47 / Used from: $12.50 |
 | Winning Results with Google AdWords, Second Edition by Andrew Goodman
Buy new: $16.49 / Used from: $10.12 |
 | Last Child in the Woods: Saving Our Children From Nature-Deficit Disorder by Richard Louv
Buy new: $10.17 / Used from: $6.43 Maybe the most important book on the list. This book explains why sitting in front of our computers, TVs, and cellphones 24 hours a day is bad for you.
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 | The Principles of Beautiful Web Design by Jason Beaird
Buy new: $26.37 / Used from: $20.94 |
 | Advanced Web Metrics with Google Analytics by Brian Clifton
Buy new: $25.19 / Used from: $19.28 |
 | Google Analytics 2.0 by Jerri L. Ledford
Buy new: $19.79 / Used from: $9.64 |
 | Web Analytics: An Hour a Day by Avinash Kaushik
Buy new: $19.79 / Used from: $13.87 |
 | HTML, XHTML, and CSS, Sixth Edition by Elizabeth Castro
Buy new: $23.09 / Used from: $13.51 |
 | Head First HTML with CSS & XHTML by Elisabeth Freeman
Buy new: $26.39 / Used from: $13.99 |
 | Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg
Buy new: $18.89 / Used from: $10.10 |
 | Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg
Buy new: $16.49 / Used from: $7.49 |
 | The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin
Buy new: $9.32 / Used from: $3.13 |
 | Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
Buy new: $15.57 / Used from: $3.99 |
 | Prioritizing Web Usability by Jakob Nielsen
Buy new: $28.39 / Used from: $15.00 |
 | Designing Web Usability by Jakob Nielsen
Buy new: $34.64 / Used from: $0.32 |
 | Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler
Buy new: $10.88 / Used from: $5.96 |
 | Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Buy used from: $12.35 |
 | Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson
Buy used from: $34.68 |
 | Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new: $16.47 / Used from: $1.07 |
 | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott
Buy new: $11.53 / Used from: $9.14 |
 | Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott
Buy new: $16.47 / Used from: $10.92 |
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