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Books Every Business Owner and Marketer Should have
By an Amazon.com customer
Predictably Irrational: The Hidden Forces That Shape Our DecisionsPredictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Buy used from: $21.08
Pretty new book, but is poised to become a must read for anyone in business.
The Robert Collier Letter BookThe Robert Collier Letter Book by Robert Collier
Buy new: $19.26 / Used from: $21.85
Classic copywriting excellence.
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the CompetitionGetting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham
Buy new: $11.53 / Used from: $7.48
Highest paid marketer in the world.
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key StrategiesThe Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
Buy new: $9.75 / Used from: $8.55
Very tactical approches and concepts that are readily able to be used in your business today.
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by Claude Hopkins
Buy new: $10.17 / Used from: $3.01
A classic book that has earned Jay Abraham millions of dollars in profits and ongoing revenue streams.
Tested Advertising Methods (Prentice Hall Business Classics)Tested Advertising Methods (Prentice Hall Business Classics) by John Caples
Buy new: $10.76 / Used from: $6.00
Amazingly powerful book that will take your advertising and marketing to a whole new level.
The Tipping Point: How Little Things Can Make a Big DifferenceThe Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $8.97 / Used from: $2.34
Learn how to create and identify tipping point experiences in your business or industry.
The Long Tail: Why the Future of Business is Selling Less of MoreThe Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $24.95 / Used from: $0.33
Find out exactly how much more business your company can get from the back-end side of your business and why you should always keep products available to your market.
Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series)Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series) by Michael Masterson
Buy new: $17.61 / Used from: $14.49
How to go from a small business to a $100 million powerhouse! Taught by a guy who has built two companies to over $100 million, and over 24+ into multi-million dollar businesses.
Seven Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire (Agora Series)Seven Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire (Agora Series) by Michael Masterson
Buy new: $7.94 / Used from: $0.25
Not a get rich quick, but a get rich for real!
Good to Great: Why Some Companies Make the Leap... and Others Don'tGood to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
Buy new: $19.79 / Used from: $7.00
A must read!
Influence: The Psychology of Persuasion (Collins Business Essentials)Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini
Buy new: $12.23 / Used from: $10.40
Truly understand why drives people to be persauded.
Influence: Science and Practice (5th Edition)Influence: Science and Practice (5th Edition) by Robert B. Cialdini
Buy new: $16.32 / Used from: $12.50
Truly understand why drives people to be persauded.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott
Buy used from: $7.62
Explores Web 2.0 and how it is changing the internet buying experiences.