Product Description

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the book provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

Product Details

• Amazon Sales Rank: #256276 in Books
• Published on: 2003-03-19
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 744 pages

Review
“The writing is clear and accessible for the targeted audience (not too complex and detailed yet provides appropriate substance), and the cases are timely and diverse.�

“ I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful.” “Probably the biggest strength of this book is that it has no obvious ‘holes’. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text.”

About the Author
Michael D. Hutt (Ph.D., Michigan State University) is the Ford Motor Company Professor of Marketing at the W. P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont. Dr. Hutt’s teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research focuses on the cross-functional role that marketing managers assume in the formation of strategy. Dr. Hutt’s research has been published in the Journal of Marketing, Journal of Marketing Research, MIT Sloan Management Review, Journal of Retailing, Journal of the Academy of Marketing Science, and other scholarly journals. For his 2000 contribution to MIT Sloan Management Review, he received the Richard Beckhard Prize. He is the coauthor of Business Marketing Management (South-Western), now in its eighth edition, and of Macro Marketing (John Wiley & Sons).

Customer Reviews

Happy customer
The service behind this product was more than excellent. I received the book within a couple of days and was extremely pleased that it arrived before school started just as promised.

Business Marketing
This book discusses the principles of business-to-business marketing in a very clear manner. The topics and writing flow very easily which makes for a gentle and interesting read.