Product Description

The Complete Do-It-Yourself Kit for Creating Powerful, Interactive Presentations

Master presenter Gene Zelazny has shown thousands of professionals around the world how to design and deliver successful presentations. Now, he combines his bestselling Say It With Charts with his Say It With Charts Workbook into one comprehensive volume-complete with an all-new CD that lets you download and implement Zelazny's potent PowerPoint charts, graphs, and visuals!

This first-of-its-kind Toolkit reveals time-tested tips for putting your message in visual form and translating data into eye-catching, persuasive charts and multimedia presentations. Zelazny offers step-by-step advice on selecting and preparing the right charts, emphasizing key points, and encouraging your audience become active participants. He also shows you how to use today's digital technologies to create easy-to-follow, attention-grabbing visuals. Nowhere else will you find such comprehensive, authoritative information on:

• The different types of charts for any presentation
• Audience-tested techniques for communicating information
• Hands-on recommendations for lettering size, color, appropriate chart types, and more
• Techniques for dramatic eVisuals using animation, scanned images, sound video, and links to pertinent websites
• Tactics for customizing graphics to specific audiences

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Product Details

• Amazon Sales Rank: #152901 in Books
• Published on: 2006-11-16
• Original language: English
• Number of items: 1
• Binding: Paperback
• 312 pages

About the Author

Gene Zelazny is the Director of Visual Communications at McKinsey & Company, where he has provided creative advice to thousands of professionals for over forty years. He has lectured at many of today's top business schools, including Columbia, Harvard, Michigan,, INSEAD, Sloan, Stanford, Tuck and Wharton.

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Customer Reviews

excellent book ; piss-poor software
The book is a classic in consulting. I purchased the "toolkit" thinking / hoping that the text would have been updated since it's 35mm slide days. It wasn't. My other hope was that the software would be something to really improve/ spice up the graphics of my presentations, which are largely based on Zelany's approach. It's not. The software is pretty much image files of the text's graphics which, as I mentioned above, haven't been updated since the Reagan administration.