Product Description

An explosive, unforgettable look at the FM radio business through the eyes of one of its most colorful and idealistic personalities. Ladd follows the birth, blazing success, and tragic demise of FM free-form radio. "A perceptive book on the corporate takeover of rock. . . . Devastating".--Boston Globe.

Product Details

• Amazon Sales Rank: #575456 in Books
• Published on: 1992-05-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 332 pages

From Publishers Weekly
Not ony is Ladd, a L.A. disc jockey for more than 20 years, trapped in a 1960s-1970s time warp, the golden age of rock, but he seems to be unaware of his own hype. He views pre-rock tunes as bubblegum music and those written after 1980 as corporate music for yuppiedom. He ascribes a nobility of motive, a power of intellect and virtually limitless talent to the top rockers, arguing that John Lennon, for one, "created some of the most enduring music of all time." If Ladd's uncritical enthusiasm for the era and its stars does not prove off-putting to discerning readers, the lyrics he quotes in abundance will. Stripped of the music, the messages and sentiments expressed by the lyrics sound anything but profound. Photos not seen by PW.
Copyright 1991 Reed Business Information, Inc.

From Library Journal
This account of Ladd's career as a Los Angeles FM radio disc jockey spans the late 1960s to the late 1980s. Ladd begins with a summary of the rise of free-form FM radio as an alternative to top-40 programming under Tom Donahue at KMPX and later KSAN in San Francisco. He masks many names and stations' call letters in pseudonyms, diminishing his book's value as a historical account. However, his story is by turns inspiring and infuriating, as we read of the creative new medium being gradually co-opted by its corporate ownership and forced into a strict programming format adhering to market research. Ladd offers appealing reading for those with an interest in 1960s culture, rock music, and broadcast media. His anecdotal insider's view of the radio industry fills a subject gap, and, therefore, most public libraries should have it.
-David Dodd, Benicia P.L., Cal.
Copyright 1991 Reed Business Information, Inc.

From Kirkus Reviews
California disk jockey Ladd, the ``Lonesome L.A. Cowboy,'' queues up an all-too-loose history of FM free-form radio, from the rock revolution of the Sixties to the ``classic rock'' stations of the late 1980's. Although he calls this ``a true story based on actual events,'' Ladd has inexplicably changed the names of many of the personalities and radio stations involved, providing only an unannotated general list of the real names. The origins of the ``tribal drum,'' ``the soundtrack of our lives,'' Ladd says, go back to 1967, when ``Big Daddy'' Tom Donahue (apparently not a pseudonym) set up shop in Haight-Ashbury and ``treated the music as an art rather than a product.'' Ladd's own FM history began in Long Beach as a gofer at ``KBRK.'' He soon moved to a network ``format'' station that even in 1969 was highly mechanized and corporate. After syndicating his own program, ``Innerview,'' featuring the likes of John Lennon, Alice Cooper, and the Grateful Dead, he refused an order to give it up and ``defected'' to ``KAOS.'' He was there for 15 years before he was fired for a midnight tirade against ``formula radio'' and his refusal to do ``dentist office music for yuppies.'' Ladd's confrontations with management over running ``commercials for the military,'' the behind-the-scenes glimpse he provides of Patty Hearst, and excerpts from his interviews with Lennon and others provide some fun and interest. And his story of initiating a telephone campaign to the Carter White House to protest the spraying of marijuana with herbicides is a gem. Unfortunately, the good parts are dwarfed by lengthy stretches describing how uptight management could be and how groovy everyone else was--although apparently not groovy enough to use their real names. (Sixteen pages of b&w photographs--not seen.) -- Copyright ©1991, Kirkus Associates, LP. All rights reserved.

Customer Reviews

THIS IS THE FULL STORY OF WHAT HAPPENED TO ROCK RADIO!!
As a professional disk jockey for a rock radio station, I absolutely LOVED this book. It's the Bible to some DJ's I know, myself included! Jim Ladd, the author, pretty much spews his autobiography here while telling an enchanting true tale of the rise and fall of free-form radio. If you've ever wondered why when you call a radio station, they won't play your request, this is where to find the answers...and you will be shocked to find out how things really operate in this, the age of the major corporation. He takes you thru the very beginning of rock radio in the California of the 60's and its emergence as the alternative to the scream-at-you style of the pop-music format. With quotes from his actual radio broadcasts and detailed interviews with such legends as the Grateful Dead, Pink Floyd, Alice Cooper, and, especially, the elusive John Lennon, Ladd relives the era in an easy-to-read page-turner spiked with radio antidotes, including a tale I found particularly amusing in one of the first chapters, where he rewards himself for being able to pull 2 shifts in a 12 hour period of time by smoking marijuana on the fire escape only to lock himself out! I also enjoyed his tales on getting his listeners to flood the White House phone lines with complaints about an herbicide being sprayed on marijuana, his experience hosting one of the few live performances of Pink Floyd "The Wall", and his revolt against corporate radio policies that eventually gets him fired. This book is an absolutely increadable read--it is a must for anyone who works or has worked in radio, and makes for good insight into this industry for the average radio listener. Pick yourself up a copy...you'll be delightfully surprised at its content!

A magical trip, a true musical experience.
For those wondering what FM rock was like before the intervention of the omnipresent conglomerates, I recommend picking up a copy of Jim Ladd's "Radio Waves". In this book, Ladd relates his version of the dawning of FM rock in a narrative interspersed with names of actual radio personalities and rock performers as well as pseudonyms that are noted in a lengthy disclaimer.

Portions of the story mirror the rise and ultimate demise of the late great Los Angeles radio station KMET where Ladd once ruled the airwaves. ( Back before "the Wave", KMET was the preeminent rock station!) Ladd, the self-proclaimed "Lonesome L. A. Cowboy" takes the reader on a magical trip that begins in the late 60s with the emergence of free-form radio play at FM radio station KAOS. The tale ends with an onslaught of corporate greed at the radio station fittingly named KASH.

Being someone who grew up with Ladd providing (as he so eloquently describes it) "the soundtrack" of my youth, I appreciated the opportunity to relive that era. As a longtime deejay in the Los Angeles market, Ladd is known as much for his irreverence to authority as his dedication to providing the listener with a true musical experience. This book does not lack his attention on either count.

Keeping Listeners in the Light
As Jim Ladd relates in this important and always-
entertaining book, radio waves in their purest form
are light. And they've been falling on his lucky listeners,
unstrained, for a time that selective radio fans hope will never end.

What's more important than this legendary
L.A. deejay soldiering on through those Monday nights
when it might seem as though few are listening is that,
in this age of corporate mergers and conformity, the man
dares to take a stand.

God always favors the principled man, especially the artist!

During an era when Bruce Springsteen can be the opening act for
a commercial venue like Staples Center, one of the ubiquitous stadiums to now baldly bear a corporate logo (this one's visible from the skies of L.A. in gargantuan red neon letters; let's not miss an advertising opportunity!) Ladd hasn't lost his integrity. He has, during his entire radio career, eschewed "the list," or the playlists that plague all of Los Angeles' and other major markets' airwaves. His genuine fondness and respect for the medium radiate from the pages
of "Radio Waves."

He's referred to radio as an "electronic campfire" by which those faithful to concepts such as freedom and brotherly love gather and warm themselves.

Ladd was lucky enough to preside over a time in F.M. radio when it truly influenced and saturated every aspect of popular culture. His view--that the radio dial still possesses the power to unify and inspire us--is refreshing, and lamentably lacking in active supporters. While cynical survivors of the '90s might doubt that we can "get back to the garden" or visit that "mansion on the hill," isn't it nice that SOMEONE out there is telling us we can?

Thank you, Jim Ladd, for all the terrific tunes, all the Monday nights you showed up sans playlist and gave of yourself creatively, and, most of all, for taking a stand for freedom of F.M. radio, which you do eloquently in "Radio Waves." We've all been lucky to bask in your light.