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Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians & Bands

Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians & Bands
By Bob Baker

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Product Description

201 Do-It-Yourself Music Promotion Tips

With this manual, you’ll discover that music marketing doesn’t have to be expensive to be effective. Whether you’re promoting a fast-growing indie band or a one-man or one-woman act from your basement, the "Guerrilla Music Marketing Handbook" gives you the tools you need to get the most out of your music career.

Within these pages you’ll find:

• Dozens of Simple, High-Impact Ways to Promote Yourself, Your Band or Your New Release • Tips on How to Double Your CD Sales (in 90 Days or Less) • 25 Ways to Finance Your Next Recording Project, Music Video or Major Equipment Purchase • The 29 Most Important Elements in Creating a Killer Press Kit • And Lots More


Product Details

  • Amazon Sales Rank: #617084 in Books
  • Published on: 2001-10
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 160 pages

Editorial Reviews

Review
"Applying Bob's ideas, I sold 20,000 CDs and cassettes of my music over the last five years!" -- Kris Lee-Scott, Hanai Music

"Easy to grasp, factual and painfully realistic, you would be foolish to prefer anyone else on this subject." -- ­Raleigh Pinskey, author, 101 Ways to Promote Yourself

"I used some of your techniques to get 17 songs signed by various publishers this past year alone." -- Mike Deeson, songwriter

"Since applying your techniques, we've tripled our number of gigs and more than doubled our merchandise sales!" -- ­George Frazier, Julia Surrendered, Lawrence, KS

"The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!" -- Derek Sivers, president, CD Baby

"This is a fantastic book! It helped me put my Internet and alternative marketing ideas to good use." -- Geoff Byrd, GarageBand.com's best-rated artist of 2004

From the Publisher
Why is it that some artists and labels prosper while others encounter only frustration and obscurity? The answer is fairly simple: The successful ones have learned that to get ahead, they must abandon the traditional methods and discover the secrets of "Guerrilla Music Marketing."

With this manual, you'll discover that music marketing doesn't have to be expensive to be effective. Whether you're promoting a fast-growing indie label or a one-man or one-woman act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the maximum bang for your buck!

About the Author
Bob Baker (TheBuzzFactor.com) is a writer, indie musician and former music magazine editor who is dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs and increase their incomes through their artistic passions.


Customer Reviews

If they allowed ten stars, I'd give it ten.5
I bought Bob's Guerrilla Music Marketing Handbook - and in less than two months I've done more to energize the mechanisms to promote my new CD, and previous three CDs, than I've done in the past four years combined.  Bob Baker really got me going.

Using this book opened up the floodgates of ideas and inspirations.  More than that - it crow-barred a self-convinced "I hate promotion" guy out of his stubborn old habits and into enthusiasm - which is no dang small feat!

A "must-read" resource for all aspiring musicians5
Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas For Songwriters, Musicians, And Bands On A Budget by independent musician and songwriter Bob Baker, is a straightforward, "user friendly" guide to promoting one's music and increase sales. Baker covers all aspects of music marketing from designing a user-friendly web site, to exploiting music-related media, to financing a major project or equipment purchase. Guerrilla Music Marketing Handbook is a "must-read" resource for all aspiring musicians and songwriters. If you are a musician or songwriter looking to promote and market your own music in the always tough, always competitive music industry, then give a careful and considered reading to Bob Baker's Guerrilla Music Marketing Handbook!

really good info for those on a budget5
If you are broke (or just cheap), you will want to get your hands on this book. I used to spend a lot more money on promotion and not I am spending less and seeing more return. I love the Bob Baker stuff.