Product Description

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Product Details

• Amazon Sales Rank: #160289 in Books
• Published on: 2009-02-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

Features

• ISBN13: 9780470401156
• Condition: USED - VERY GOOD
• Notes:
• Click here to view our Condition Guide and Shipping Prices

From the Back Cover
Attract new customers and boost your sales with a surefire marketing plan

Want to launch a powerhouse marketing campaign? This resource-packed tool kit shows you step by step how to implement and execute effective marketing strategies in today's viral world. You'll improve customer communications, create buzz with publicity, set up winning sales promotions, launch successful Web campaigns, generate sales with action ads, and much more.

• Create a breakthrough marketing plan — set your objectives, adjust for the economic cycle, plan your marketing communications, and cut costs while maximizing impact

• Design hard-hitting ads for your campaign — get insights and how-to tips for creating winning ads that produce leads and sales

• Increase your brand identity — from business cards to brochures, catalogs to coupons, newsletters to blogs, get your message across

• Hone your marketing skills — improve your customer service, market research, creativity, and writing for marketing, sales, and the Web

The value-packed CD includes:

• Marketing plan, budget, and newsletter templates
• Editable marketing audits
• Sales Projection and Advertising Objectives worksheets
• Mini-library of professional images
• Various ad templates
• Sample postcard, business card, and logo designs

Please see the CD-ROM Appendix for details and complete system requirements.

Open the book and find:

• The Five-Minute Marketing Zone Plan

• Low-cost and no-cost marketing ideas

• Advertising alternatives, including newsletters and press releases

• Insights on successfully closing the sale

• How to impress and retain current customers

• Ways to create an advertising budget that works for you

About the Author
Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

Customer Reviews

The Dictionary for Marketing Your Company
I loved this book. I needed an quick read, easy to navigate, marketing information for a new business. After reading this book one afternoon I quickly learned new information as well as refreshed my memory on other important and critical marketing principles. I keep this book next to my dictionary in the office. These are the two books I use the most when writing and designing dynamic attention ads and new client generators.

Good starter...
This book is extremely basic but has great templates that ensure you cover all the fundamentals.

Helpful
I believe if Forrest Gump were reviewing the "for Dummies" series of books, he would say they are like a box of chocolates. You never know what you're gonna get. I have found a few of these "for Dummies" books to be exceptional, others to be marginal at best, and yet some like this one, MARKETING KIT FOR DUMMIES by Alexander Hiam, that fall somewhere in the "helpful" area.

This book is not exceptionally well written, but does have some pearls scattered throughout. The book is broken into six parts and twenty one chapters. The problems I had with this book start here. Hiam tried to make the chapters and sub-chapters fit into the six parts and some of them just don't seem to belong there. That in and of itself is okay. It's nice to find unexpected resources. But it makes navigation of the content rather difficult.

Another pearl here is the CD. I haven't used it yet, but have downloaded it and it looks quite useful for an array of marketing purposes. Perhaps it will prove itself to be worth the book price.

I guess I would have to say, if you are a business looking for an improved marketing strategy, there are worse places to start, but there are better ones as well. You'll find some useful information here, and strategies that will have a quick impact on your bottom line.