Product Description

With its enhanced picture quality and attractive, titanium finish cabinetry, the LC-37D90U addition to the AQUOS family meets the requirements of the most discriminating viewer.The LC-37D90U provides the true 16:9 full spec (1080p) HDTV viewing that can turn your living room, family room, or den into a high-performance media room. Featuring Sharp's advanced picture technology, this television delivers 1.5 times the contrast ratio of previous models, plus significantly faster response time, for seamless display of rapidly moving images. The Four-Wavelength Backlight System ensures brilliant colors flood the screen edge-to-edge, and Multi-Pixel Technology provides rich, natural hues from every viewing angle, up to176? horizontally and vertically.

Product Details

• Amazon Sales Rank: #40902 in Consumer Electronics
• Brand: Sharp
• Model: LC-37D90U
• Dimensions: 28.70" h x 12.10" w x 36.60" l, 62.90 pounds
• Display size: 37

Features

• 37 Inch LCD Liquid Crystal HDTV With 1200
• 1 Contrast Ratio
• Next-Generation 16
• 9 ASV LCD Panel and 450 cd/m2) Brightness
• Four-Wavelength Backlight System with HD component Video Inputs

Customer Reviews

Great 37" LCD 1080p
You might be interested to know the exact width is 36&9/16". The picture is bright even at mid backlight and brightness settings. I am more than pleased with its black levels and white contrast. It also has minimal loss in picture quality at extreme viewing angles. Glare from my room light is not as noticeable on this set as it was on my last TV. This TV has a very good upconverter. I supply it 480i, 720p, & 1080i through its HDMI input and even the 480i looks better than it did on my old 32" Samsung CRT TV. I actually prefer to watch 480i content on a non-HD station because the TV upconverts it to fill the screen whereas 480i content on an HD station is usually broadcast in 720p with side bars to maintain the 4:3 aspect which doesn't look good to me. The 720p and 1080i content look amazing. 480p from my DVD through the component (RGB) video connection also looks great. One negative I have may not be related to this set at all, but I'm not sure so I'll mention it... when I'm tuned to Discovery HD Theater, sometimes the camera panning action across a wide-angle view is jerky rather than smooth.

Finally, the remote is nothing special. It controls the TV necessities. I use a Logitech Harmony remote and was pleased to find the instruction set included commands not available on the original remote; specifically regarding switching inputs. The original remote requires to you select the input with one button, but the TV will accept individual commands for directly tuning to a specific input.

The best tv under 42" that money can buy.
After months and months of research and second thoughts, my wife and I finally decided on this television. In short, it couldn't have been a better decision. While I thought long and hard about the 42" Panasonic plasma, the stellar reviews on this (e.g., Consumer Reports and CNet) convinced me to look closer at this Sharp. When I saw it in a local store I was sold (though of course Amazon offers a much better price). The HD channels look *incredible* and even the standard definition shows look wonderful. And my Xbox 360 looks absolutely brilliant. And the fact that it supports 1080p gives me comfort that it will be much more "future proof" than most other TV sets currently being sold. Highly recommended.

Best TV Ever
The Sharp LC-37D90U is the best HDTV on the planet (as far as I know). I narrowed my selection down to the 37D40U and the 90U, and it was tough to decide. Go for the 90U; the native 1080 resolution is well worth the extra $$$. NFL games on Fox 1080i and DVDs are immaculate on this TV.

Once you buy this set, you will need HD digital cable or satellite service, and you really need to go HDMI to see what this set is capable of. Get yourself a Logitech Harmony remote and an Oppo up-converting DVD player, and you will have a perfect setup for your viewing enjoyment.