Product Description

The Artist's Guide to New Markets reveals how emerging and established artists can build and expand their careers beyond the gallery setting. This is a completely original guide to the rapidly multiplying possibilities available to artists, from new government programs to selling to magazines to placing art in public places and online galleries. Included are real-life success stories and seasoned advice from dozens who have successfully ventured into new markets or have created their own from scratch. Among the dazzling array of opportunities most artists never consider are: art fairs and conventions, model homes and apartments, private commissions, airports, public transit systems, city buildings and large public spaces, country, swimming, and field clubs, senior citizens and nursing homes, local framing shops, restaurants, professional offices, furniture showrooms, and much more.

The book provides tested advice for devising a solid marketing plan and writing winning proposals. Chapters cover working with art consultants, corporate art collectors, and licensing agents, as well as how to take advantage of the Web, Foundation Center libraries, and other valuable resources for artists. Whether a student, professional, or even a hobbyist, The Artist's Guide to New Markets helps artists at all levels to find exciting ways to get their work out into the world and discover lucrative new markets.

Product Details

• Amazon Sales Rank: #344650 in Books
• Published on: 1998-05-01
• Released on: 1998-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 252 pages

Review
"The Artist's Guide to New Markets is an invaluable reference for artists who want to expand their markets and gain some savvy business advice." -- Ingrid Fox, Curator, Pfizer Art Collection

About the Author
Peggy Hadden is an artist and author who has written a monthly column focusing on artists' career issues for Art Calendar magazine and has presented numerous workshops on the subject, including a course at Pratt Institute in New York City.

Customer Reviews

Pretty silly, this is mostly worthless
If you are so disconnected from the world that this book is helpful to you then you are probably too far gone already.

Did you know that there are things out there called Art Fairs? No? Then there's a whole chapter telling you that there is! Of course all the chapter does is tell you to buy the leading art fair magazine. No joke!

Does hearing that you should find a way to make potential buyers feel like their lives will be enriched by your art fill you with ideas? If so then you've got a whole chapter beating that very notion to death. You think I'm kidding?

If those things seem novel to you, here's another: It's called the internet and you can find out everything in this book and more, including actual working links and contact information, for a lot less money.

Sorry, this book is not very good. There is just absolutely nothing new in it and it's told in such a demeaning/upbeat style that will have all but the most bright-eyed and bushy-tailed gnashing their teeth. If it isn't a gallery then this book considers it "new" and wastes no amounts of usefulness giving it a gloss-over.

Very helpful to artists wanting to sell their works.
This how-to guide is wonderful for artists who are just breaking into the business. The author uses a friendly, personal voice, and shares her own experiences very frankly.

It is a shame that artists also have to be salesmen and pitch their own work in today's competitive world, but Hadden demystifies the process and makes it seem do-able.

I mean, someone like Frank Stella who has a gallery and is shown in museums doesn't need The Artist's Guide to New Markets, but struggling artists with day-jobs will learn a lot from this book. Hadden takes the fear out of the awesome task of being your own best promoter.

I wish I could discourage artists from buying this book...
...it would stop them from having access to the most valuable ideas to helping anyone from progressing as a serious artist, and leave more room for ME to advance!!!!
I thought I was an ideas person, and knew most of the ways of getting my art 'out there' but this book is jam packed with viable options of all imaginable venues and opportunities, as well as spelling out specific contacts and how to go about it all.
From the moment I opened the book, I was highlighting, jotting down ideas, and revitalised in my enthusiasm to succeed with my art. I intend to read, re-read, and then read again this book. It will become my artist 'bible'.
It encouraged me to put effort into submitting work to a hospital where it will now be viewed by thousands of people, and other exciting projects are now being explored.
A HUGE thank you to Peggy for writing this book and being so generous with her first-hand knowledge sharing. I certainly learnt SO much from it, and would have to recommend it to any artist who wishes to progress in the art world (even though I wish they don't buy it, so that I can have all the opportunities to myself!).