Product Description

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Product Details

• Amazon Sales Rank: #62491 in Books
• Published on: 2008-03-20
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 784 pages

Customer Reviews

Same as Hardcover Edition, minus the weight
If all textbooks had a loose-leaf edition I would be a very happy student. All the pages are colored and numbered the same as in the hardcover edition. The best to note is that they are hole-punched and not binded, so you are able to just take the relevant chapters to class- no weight hassle.

As for content, I used this textbook for my Intro to Marketing class and plan on keeping it for future reference. It's good to note, that though this is the 10th edition, other students in the class used the 8th and 9th edition as well, but they were still the same price or more expensive than the loose-leaf edition of the 10th edition.

Marketing class
Marketing 9th Edition is a very good book for any marketing/business student. The book is up to date and very informative. I wish that the videos could be seen by students at home instead of in a class setting.

A very good initial marketing text
A very good beginning text for marketing classes. Some of the concepts could have been explained a little better. The profiles of real businesses that are featured do help illustrate the concepts. It has easy to read print and the illustrations are great too.