Product Details

• Amazon Sales Rank: #1020 in Watches
• Brand: Casio
• Model: MDV501-9AV
• Dimensions: 48.00" h x 96.00" w x 144.00" l, 1.00 pounds
• Band material: Resin
• Bezel material: stainless-steel
• Case material: stainless-steel
• Clasp type: Buckle
• Dial color: orange
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 660 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 43 mm
• Stainless-steel case; Orange dial; Day function
• Water-resistant to 660 feet (200 M)

Amazon.com Product Description
Featuring three subdials and luminous hands over an orange dial, this diver-inspired watch by Casio is a must-have for water sport enthusiasts. Constructed from stainless-steel and protected with a mineral dial window and screw-in cap, the 43-millimeter case is water resistant to a depth of 660 feet. It also boasts a unidirectional, anti-reverse bezel, day display, and one-second stopwatch.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

Eye catching
One star review almost steered me away but having had several Casio watches over the years I couldn't believe the quality would be that poor. Turns out watch has a "screw in" stem. This keeps it water proof and works fine. Watch is really eye catching. I bought it to wear on a cruise where I would be participating in lots of water sports with my kids. I had no less than four people ask me for the time. For fifty bucks, it's a winner.

Good Fit...
Casio has a solidly made watch here. It feels heavy and well constructed for the price. This watch looks sharp and fits my wrist perfectly. It a terrific product for diver or someone who just wants a cool casual watch for any kind of sport.

The only thing I wish for this watch is that it had illuminating hands or a better constrast of color on the face to see the time more clearly in daylight. Aside from that, it's a winner!

Stylish! Great for Dressing up, Work or Play-
I bought this watch as a birthday present for myself as my wife claims that I am the most difficult person to shop for, so who better then me to know what gift I'd like- The only thing is that it turns out I LOVE this watch rather then simply like it. The Resin band is great for while at work and play, one less shiny thing to become scratched or dull with wear and tear. It also looks great paired with a shirt and tie in those instances you find the need to "dress up". The brilliant stainless steel body matched with the yellow face and black dials is so eye catching and stunning you find yourself looking at it regardless if you need to know the time or not. Other features such as the date display and the working Chronograph are icing on the cake so to speak. All in all, for the money (less then $100) this watch holds it own and is a dependable joy to wear.