| These are Mike Schinkel's essential library of business books; the ones he believes are must reads for every business person alive today. | ||
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| New Rules for the New Economy
by Kevin Kelly My absolute favorite business book of all time. Everyone should read this. It discussed the concept of "collective intelligenc... | The Innovator's Dilemma: The Revolutionary ...
by Clayton M. Christensen $12.23 This book is a must read for anyone in business. It explains how the competitor you need to worry about most is the one you do... | The Tipping Point: How Little Things Can Ma...
by Malcolm Gladwell $8.97 This book uses the study of the spread of epidemic disease (epidemiolgy) as a metaphor to help you figure out how your busines... |
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| Crossing the Chasm
by Geoffrey A. Moore $12.23 Long considered *the* High Tech Marketer's Bible, "Crossing the Chasm" explains the Technology Adoption Lifecycle including th... | The Culting of Brands: When Customers Becom...
by Douglas Atkin The Culting of Brands seeks to help you understand how to garner a cult-like following for your products and services by study... |
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Mike Schinkel's Favorite Books
