Product Description

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

Product Details

• Amazon Sales Rank: #12179 in Books
• Published on: 2007-10-02
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 256 pages

Features

• ISBN13: 9780785226802
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author
Patrick Renvoise grew up in France, where he received a Masters in Computer Science. Focusing his career on sales, he spent several years in global business development, first at Silicon Graphics, where he initiated, closed, and managed multimillion dollar international OEM agreements. He served as Executive Director, Business Development & Strategy at Kleiner Perkins, where he sold supercomputers and software to NASA, Shell, Boeing, BMW, and Canon. Christophe Morin's passion is to help companies clearly identify what motivates and frustrates their prospects so that they can develop sustainable competitive strategies. Morin was CMO for rStar Networks, a company that develops private networks for Fortune 500 companies. Prior to that he was VP of Marketing and Corporate training for Canned Foods, Inc., one of the largest grocery remarketers in the world. He graduated from ESC Nantes with a BA in Marketing and received an MBA from Bowling Green State University.

Customer Reviews

More and More Effective and Concrete than the One Before
I have no words to explain the incredible progress Patrick and Christophe have done in writing this new version of Neuromarketing with respect their previous one written few years ago.
Concepts are smartly reviewed under the light of the latest discoveries of neuroscience and the daily practice and success they obtained and resounds in the market. The concepts are simple and concrete and can be metabolized right away and be used practically in all aspects of our professional and personal life.
Thank you for this new oxigen and being always at the edge in helping people to sell differently and better than before.
Thank you for serving your audience.
Fabio

Neuromarketing benefits
Our company, from CEO to all employees involved in sales have been using the Neuromarketing concept since over 3 years now.

The results are surprisingly....positive! We have been able to work on the real pains of our customers and clearly propose our product's added value claims and demonstrate their benefits.

Our sales have increase about +20% on first year, and over 100% this year versus last year. Far above our expectations.

The impact of neuromarketing has now reached all aspects of our sales & marketing department, from our brochures to our website and standard offers.

For those who really needs something new, this is it !

Olivier Van der Borght
Vice President Sales & Marketing, IBA MolecularNeuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Fascinating look at how the primitive brain influences us
I found the information in this book valuable for two reasons: 1) it added to my general knowledge of how the brain works and 2) it gave me excellent ideas for how to write persuasive website copy.

If you want to know why we respond more to pictures than words, read this book now!
-- Phyllis Zimbler Miller, [...]