Product Description

The authors offer unique insights into the factors that make us susceptible to dietary and lifestyle excesses, and present ways to restore the biological processes designed by nature to keep us running at maximum efficiency and vitality.

Product Details

• Amazon Sales Rank: #86448 in Books
• Published on: 2006-04-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 228 pages

From the Inside Flap
A wake-up call to even the most health conscious people, The Pleasure Trap boldy challenges conventional wisdom about sickness and unhappiness in today's contemporary culture, and offers groundbreaking solutions for achieving change. Authors Douglas Lisel, Ph.D., and Alan Goldhamer, D.C., provide a fascinating new perspective on how modern life can turn so many smart, savvy people into the unwitting saboteurs of their own well-being.

Inspired by stunning original research, comprehensive clinical studies, and their successes with thousands of patients, the authors construct a new paradigm for the psychology of health, offering fresh hope for anyone stuck in a self-destructive rut. Integrating principals of evolutionary biology with trailblazing, proactive strategies for wellness, they argue that people who are chronically overweight, sick and ailing, or junk food junkies aren't that way because they're lazy, undisciplined, or stuck with bad genes. The authors reveal that most are victims of a dilemma that harkens back to our prehistoric past-"the Pleasure Trap."

Drs. Lisle and Goldhamer then call upon their clinical experience, scientific investigations, and a recent revoution of understanding in human motivational psychology to provide you with solutions for the challenges of keeping on a healthful course-and how to make the most of your life.

Customer Reviews

Very insightful
Having recently read Joel Furhman's Eat to Live, I have already been convinced by the data supporting this book's dietary recommndations. What Lisle & Goldhamer offer are penetrating insights into why we are so reluctant to change our eating habits. Explaining our reluctance in terms of our most basic biological drives, motivations that we share with every living species on the planet, was remarkable. Each chapter holds a couple of "gems" where I thought, "That makes perfect sense--why didn't I think of that?"

This is an amazing book that has the potential to give every reader a new perspective, and greater understanding into his or her own behavior.

Why Pleasure often does not make us Happy !
"Happiness is the pursuit of worthwhile goals."

The Pleasure Trap explains, in a readable and entertaining way, the physiological difference between pleasure and happiness. Just to illustrate, Elvis Presley probably had the most pleasure of any human being on Earth, but he was not happy.

The Pleasure Trap is a unique and valuable book on several levels, concerning happiness, health, and food, to name a few.

It shows us where happiness comes from, and that pursuing worthwile goals is the way to achieve it.

The book also explains the concept of Pleasure Traps, which we were not confronted with before modern times. Our natural instincts, which directed us perfectly in ancient times, are not tuned to deal with the Pleasure Traps of unnaturally plentiful sweet and fatty foods, drugs, and many more modern temptations. These Pleasure Traps give us pleasure, but do not give us happiness, and often rob us of our health.

This book equips a person to take control of their health by recognizing the Pleasure Traps of unhealthful food.

I loved the book, and benefited greatly from it.

Brilliant and uplifting
This book shows a solution for me to get out of all food-traps I am in or might get in in the future. But what's more: it shows a way to live a healthy, free and happy life - if only you're willing to open your eyes to some truths and adapt your behaviour - I definitely am willing to do so. MUST READ - wish I had found it earlier.