Product Description

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."

-- John Battelle, Business 2.0

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Product Details

• Amazon Sales Rank: #543706 in Books
• Published on: 2005-11-15
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 336 pages

From the Back Cover

What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business exponentially? Sound too good to be true? Then you haven’t tapped into the power of the blog.

Today, 50 to 100 million bloggers are communicating on the Internet, expressing their thoughts on and experiences with products, and sharing industry information. With millions of voices being heard, this revolutionary medium is now a worldwide forum. No business can afford to be left out of the conversation.

In Blog Marketing, leading blogging consultant Jeremy Wright explains how and why companies of all types blog and reveals strategies for effectively interacting with customers. You’ll find out how authentic feedback from customers can lead to potential new marketing strategies, innovative new product ideas, and new concepts that will completely transform your business.

Get an exclusive look at some phenomenally successful companies currently taking advantage of blogs including Microsoft, Sun Microsystems, Google, Disney, General Motors, and others, and find out how you can reap the rewards in your own organization.

Blog Marketing is filled with real-world examples of how blogging can

• Extend company branding
• Create positive experiences with your customers
• Provide real feedback on your company and its products
• Transform the way your company does business
• Simplify a variety of project management tasks
• Impact the bottom line

The business world is undergoing profound changes, redefining marketing, public relations, and customer communications. If you aren’t inviting this change into your own business--and keep in mind, your competitors are--then the writing is on the wall. No matter what your business, blogging is essential to your success, both now and in the future.

Revolutionize your business with the power of the blog

Today, tens of millions of bloggers are communicating on the Internet about companies, products, trends, and much more. Don’t miss out on the conversation! Blog Marketing explains how blogs are amazingly cost-effective tools for making business decisions based on actual customer feedback and market intelligence. So get on the blog wagon!

Find out how…

• GM runs new concepts by customers and invites feedback on their popular FastLane blog--one of today’s top 500 blogs
• The Disney Channel uses blogs to streamline internal communication and increase their engineering team’s efficiency
• Microsoft product development teams look for blog feedback before making significant changes to applications
• Boeing used blogs to gather customer feedback while developing the new 787 Dreamliner

  “I can offer you no greater advice than to read and study this book as if your corporate life depends upon it. Because it does.” —From the foreword by Dave Taylor, publisher, The Intuitive Life Business Blog

About the Author

Jeremy Wright is an author and business consultant with a passion for blogging, communications, time management, and anything else that makes people's lives easier. He has spoken at dozens of conferences and worked with a wide range of companies -- from Fortune 500s to home-based businesses -- to understand the power of blogging and online marketing. His blog, Ensight.org, is read by more than 250,000 people every month.

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Customer Reviews

Excellent resource
I couldn't disagree more with the previous reviewer. I found this book to be extremely informative and a real eye opener. I haven't spent my idle time hanging around the "blogosphere", and have never valued blogs since they semed like glorified public diaries that I didn't care about. The idea that it is vital to get plugged into this whole world of blogging seemed completely alien to me. However, after reading this book I can see that I've very likely been dangerously wrong. So, for the person who has heard of a blog, but doesn't understand all the ramifications, I'd highly recommend this book. You owe it to yourself to at least explore the possibility that someone could be talking about you behind your back, and you are not even aware of it.

The Right Book for the Right Reader
Though all of the information in this book is available from a zillion online sources, it's helpful to have everything in one place for easy reference. Mr. Wright provides easy-to-read basics on business blogging, including helpful tips on all aspects of blog development and instructive case studies.

I think the best audience for this book is a business executive who wants to start learning about blogging and how it can help his/her company. That should include a lot of people, because blogs may well come to dominate B2B & B2C marketing, new business development and customer retention, product development, and more. Business leaders need to be aware!

Nothing New Here...
While it was probably a great deal of work, this author has done little more than regurgitate what is already written in the Cluetrain Manifesto, Customer Relations Management 101, and downloaded from sites on the net. I found very little that was new or enlightening in this tome. I was hoping for some new and invigorating concepts in marketing...but it's not here.