Product Description

An accessible introduction to the science and application of sample surveys
Over the past two decades, survey research has evolved significantly. Survey Methodology describes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. Written by six nationally recognized experts in the field, this book covers the major considerations in designing and conducting a sample survey. Topical, accessible, and succinct, this book represents the state of the science in survey methodology. Employing the "total survey error" paradigm as an organizing framework, it merges the science of surveys with state-of-the-art practices. End-of-chapter terms, references, and exercises enhance its value as a reference for practitioners and as a text for advanced students.

Product Details

• Amazon Sales Rank: #92016 in Books
• Published on: 2004-04-30
• Original language: English
• Number of items: 1
• Binding: Paperback
• 448 pages

Review
"…a much-needed synthesis of survey methodology. It provides an excellent resource for developing a course…and gives researchers and practitioners a clear view…" (Journal of the American Statistical Association, September 2006)

"…it should find an audience everywhere surveys are being conducted." (Technometrics, May 2005)

Book Info
Describes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. For practitioners and advanced students. Softcover. DLC: Surveys--Methodology.

From the Back Cover
An accessible introduction to the science and application of sample surveys

Over the past two decades, survey research has evolved significantly. Survey Methodology describes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. Written by six nationally recognized experts in the field, this book covers the major considerations in designing and conducting a sample survey. Topical, accessible, and succinct, this book represents the state of the science in survey methodology. Employing the "total survey error" paradigm as an organizing framework, it merges the science of surveys with state-of-the-art practices. End-of-chapter terms, references, and exercises enhance its value as a reference for practitioners and as a text for advanced students.

Customer Reviews

Good for academics not real world
I got this book upon recommendation from a colleague who is a statistician. But I'm not a statistician so there is lots of formulas and not any real world examples that I could understand.I had taken may be one or two courses in college about Statistics. This book didn't make any sense to me.

That was fast!
I am very pleased with my book and with the short time of the delivery, thanks for the great service.

Strong Text of Applied Theory
Terrific review of how to design and execute quality surveys from some of the most respected names in market research. I bought six copies for the executive team - I can't think of a stronger endorsement. - David Haynes, CEO Western Wats