Will help you communicate what branding is to your ministry leadership

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Product Description

•Addresses the connection between branding and fund-raising

• There are 1.6 million nonprofits in the United States. Stand out from the crowd!

Branding for Nonprofits provides the processes, tools, and thinking needed to brand to rebrand. Author D.K. Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctive, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice.

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Product Details

• Amazon Sales Rank: #19267 in Books
• Published on: 2006-01-01
• Released on: 2006-01-01
• Number of items: 1
• Binding: Paperback
• 208 pages

About the Author
D.K. Holland has been developing award-winning branding, licensing, promotion, and product development for major clients for more than thirty years. Today she works exclusively with nonprofits. The author of a dozen books, she lives in Brooklyn.

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Customer Reviews

Good, but not too realistic
This is a great book that sheds a lot of insight on working with nonprofits. The examples that it provides (in the visual appendix of successful nonprofit brands and in the written experiences of the author and different designers) are numerous and helpful. I found it especially useful when the book delved into the processes of one or two brands and how they worked with designers.

That being said, I should note however that this book is catered more toward nonprofits than designers. I am myself a designer, and although I found some parts of the book to be helpful, it did little more to inform on working with nonprofits.

From a design point of view, it seemed a little too optimistic. All examples are success stories, where the nonprofit board and the designer were completely in sync. In reality though, that hardly ever happens. In my experience, there can be a huge communication gap between the designer and the board, and there weren't enough examples of failures or how failure was avoided to address that.

Branding for Non Profits
I found this book disappointing. It is more of a rah rah to hire someone which is not possible for many nonprofits. I would have found it more useful if it were more of a how-to book for nonprofits. Interesting read but I expected more from the cover. I would not recommend it for a first book on branding. there are better.

A wonderful book that will help you create a sound business plan or fix an unsound one!

What a gem of a book. I just loved it. While it is clearly written for executive directors, development directors, and board members of nonprofits to read to learn about branding their nonprofit organizations, I think the book is just as applicable to small and large for-profits. I highly recommend this book to anyone who has a nonprofit or business and needs to have a brand identity that potential users, members, donors, customers, or clients can embrace. The book has the following 12 chapters:

1. What's that branding buzz I hear?
2. Anatomy of a Design Brief
3. The roles and responsibilities of the branding team
4. Getting the team ready to birth the brand
5. What designers do and how they do it
6. The design process
7. Arriving at a new brand identiy that everyone can embrace
8. From inspiration to implementation
9. Implementing your new brand
10. Storytelling and the brand
11. Management, staff, and branding
12. On the evolution of branding

This book is very well written and so well organized. It was an incredibly easy read and jam-packed with so much wonderful information. In the Appendix there is a sample branding guide, a sample graphic standards guide, and two sample PPT presentations on branding. They significantly add to the value of the book. And there is also a "Brand Glossary" included.

What I got from this book is that you can put together a sound business plan, and you can provide a wonderful service or product, but you also must seriously think about packaging your nonprofit or business so it can be effectively marketed. And if you follow the steps in this book to brand your nonprofit or business and find you can't create a masterpiece of a brand, then you will discover that you probably don't have a sound business plan or that you don't really provide a wonderful service or product. If you understand what I am saying here, then you will understand how simply marvelous this book is and how helpful it can be to tweeking your idea for an enitity or improving upon your existing going concern. 5 stars!