Product Description

Hold On, You Lost Me offers an easy-to-implement 8-step methodology to create training suitable for all audiences from a small work team to a class of 50. Authors Bernice McCarthy and Jeanine O Neil-Blackwell, advocate that by truly understanding your own learning style, and honoring the learning styles of others, it is possible to reach all learners in your classroom or audience. Based on an innovative, researched-based teaching model known as 4MAT, here's how to drive the gold standard of learning and presentations by increasing performance.

Product Details

• Amazon Sales Rank: #316612 in Books
• Published on: 2007-06-01
• Number of items: 1
• Binding: Paperback
• 144 pages

Review
4MAT has been the key to creating connection and consistency throughout our education system. Our educators now share a common language for learning design. As a result, the skill and confidence level of both educators and learners has skyrocketed. The concept is brilliant and this book makes the 4MAT system simple to understand and apply--a must for all trainers and learning-based companies. --Virginia Meyer, Vice President of Education, Aveda Corporation, a division of Estee Lauder

Hold On, You Lost Me is a book that every organization can use to improve not only workplace learning and training, but also to improve their front-line management teams. By understanding the differences in individual learning processes and recognizing that different is not better or worse, trainers and leaders will encourage greater sharing of ideas and knowledge. I would encourage every organization to consider the use of the principles presented in this book. --Carl A. Ross, Jr., Retired Director of Training, US Naval Training Center, President, Century 2000 Educational Services, Inc.

McCarthy and O'Neill-Blackwell have really synthesized the best of what has previously been written about learning styles and added their unique 4MAT Model to make application easy for facilitators in business, education, healthcare, and other organizations. They bring their thoroughly researched work to a practical dimension making it a must read for all workplace learning and organizational development professionals. --Frances D. Glosson, EdD, Director Learning Strategies, Centegra Health System

About the Author
Bernice McCarthy received her doctorate from Northwestern University in education and is one of the founders of the learning styles movement. She is the creator of the 4MAT Model, an innovative, research-based teaching model that is being used by organizations worldwide to improve learning effectiveness. She has presented the concepts in this book through numerous workshops and keynote sessions around the world.

Jeanine O Neill-Blackwell has nearly 20 years of experience as a sales trainer, corporate trainer, senior-level human resources leader, and president of a corporate university. As a partner in a school management company, she has designed and implemented large-scale, train-the-trainer initiatives. She is president and CEO of 4MAT 4Business.

Customer Reviews

A Great Way to Design Training
I have read many of Bernice McCarthy's books and this one is the most concise, concrete, and practical book she's published. The book's central message is simple - when we design training that honors the learning styles of our participants, we are most likely to create a learning experience that is engaging, practical, and applicable to their lives.

Bernice and her co-author, Jeanine, explain the 4MAT learning model, left-brain and right-brain processing, and a simple and powerful process for designing effective training. They talk about the importance of figuring out the learning outcomes, organizing the content, and identifying/defining the concept that underlies the content. Even though they don't talk a lot about auditory, visual, and kinesthetic learning, these three approaches are implicitly captured in the 4MAT model.

I have been using the 4MAT model to design professional training for many years and I am ecstatic to see that Bernice has published this book. Bernice's 4MAT model has been extremely influential in the work I do as a professional instructional designer and a workshop design coach that it's become one of the most valuable models I use to design and facilitate learning. I'm relieved that this book does not contain the flowery, poetic language of most of Bernice's previous books. This one is accessible, readable, and practical. Buy it and transform the way you think about how learning should be designed and experienced.

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