Olay, Fight the 7 signs of aging, Total effect

Seven signs of aging. All-In-One solution.

For almost all signs you see in the mirror, Total Effects has a solution. With its exclusive VitaNiacin formula, Total Effects out-moisturizes several leading department store products and is also proven effective in fighting 7 signs of aging.

Total Effects offers a complete line of anti-aging products dedicated to helping you look anything but your age.

How Our Skin Changes As We Age

One of the most significant changes of the skin as we age is increased dryness. The hormonal changes that accompany aging can accentuate this. Mature skin tends to be dry and tight, with a rough, wrinkled texture and a dull appearance. A significant part of this can be attributed to a reduction in the water content_PG of the uppermost layer of the skin, a decrease in intercellular lipids, and a decrease in sebum secretion, all of which are needed for skin to stay soft, supple and smooth.

Consumer research carried out by Olay has shown that mature women consider moisturization to be a primary need. Indeed, many women find that when they reach menopause the moisturizer that they have used for years is no longer enough – our skin can still feel dry and tight. Mature skin has a greater need for good daily skin care, including mild cleansing and rich moisturization.

Recognizing the special needs of mature skin, Olay has created the Total Effects range of rich creams, fluids and mild cleansers that deliver maximum moisture nourishment.. The Total Effects line is specially formulated to harness the power of 7 vitamins and minerals to help your skin defy the effects of aging.

The aging zones of the face

Can you tell your age by your face? Do you look younger or older than your chronological age? What is it about your face that makes you look older or younger? With advancing age, there are several changes that occur in the color and texture of the skin. Most people develop wrinkles around the eyes (crow's feet), furrows on the forehead (frown lines), and tiny creases around the lips.

Most wrinkles have in common the underlying degradation of the collagen & elastin support structure from aging and cumulative damage from UV exposure. However, each of these wrinkle areas have their own additional causes. Crows feet are especially related to sun exposure, requiring the diligent use of sunscreen and protective eyewear. Furrows on the forehead are related to facial expression, meaning that people who frown or crease their brow are more likely to develop these lines. Tiny wrinkles around the lips, into which lipstick bleeds, are especially sensitive to bone loss or osteoporosis of the face. Some of these wrinkles are preventable, but others are not, yet these signs of aging eventually affect most people.

What can you do? Fortunately, there are a variety of treatments available to make your skin look its best. Sunscreen is a must, of course, every day on every sun-exposed part of the body, especially the face. Look for a product with UVA and UVB protection. UVA protection is especially important, in the form of microfine zinc oxide or avobenzone, to help prevent these rays of the sun from causing wrinkles and unsightly brown spots.

New effective anti-aging therapies for the face have been developed in the form of prescription vitamin A creams or in the form of over-the-counter vitamin E, vitamin B5 and vitamin B3 combinations. Advanced methods of accelerating skin surface renewal and achieving better skin texture are available through beta hydroxy acid exfoliating creams and the use of specially textured daily face cloths. To minimize lip creases, special treatment cosmetics can be used in the form of lipsticks that smooth peeling lips and improve lip moisturization. Intensive vitamin spot treatments are helpful in minimizing the look of brown spots or other discolorations.

Skin care science is developing many practical options to improve skin appearance. These options can help you look your best at any age!