Product Description

Now it's in third edition,, The Fine Print of Self-Publishing has earned a reputation as the Consumer Reports of the self-publishing industry. CEOs of the major self-publishing companies, industry watchdog groups, lawyers and the thousands of authors this book has helped have called The Fine Print, a must read for anyone considering self-publishing. This book analyzes, ranks and exposes the contracts, services and pitfalls of 45 major self-publishing companies. The book also explains the legalese of self-publishing agreements in a clear, easy-to-follow manner.

Product Details

• Amazon Sales Rank: #49994 in Books
• Published on: 2008-09-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 315 pages

Features

• ISBN13: 9780980245578
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
If you re considering paying a company to publish your book, don t do anything until you read The Fine Print and consider the alternatives. It will save you a lot of time, money, and heartache. --Dan Poynter, author of The Self-Publishing Manual

It would take years for an author to compile all the research that Mark Levine has and, even then, most authors wouldn't be able to analyze the self-publishing companies and their contracts the way Levine does. The Fine Print of Self-Publishing will save time and money with your next self-publishing project. --Tim Bete, Director, Erma Bombeck Writers' Workshop

The Fine Print is a consumer-friendly guide to choosing your best self -publishing deal. Mark explains the industry's tricky contract language in such clear terms, that any non-lawyer can understand and follow. --Perry Binder, Associate Professor of Legal Studies, Georgia State University

It would take years for an author to compile all the research that Mark Levine has and, even then, most authors wouldn't be able to analyze the self-publishing companies and their contracts the way Levine does. The Fine Print of Self-Publishing will save time and money with your next self-publishing project. --Tim Bete, Director, Erma Bombeck Writers' Workshop

The Fine Print is a consumer-friendly guide to choosing your best self -publishing deal. Mark explains the industry's tricky contract language in such clear terms, that any non-lawyer can understand and follow. --Perry Binder, Associate Professor of Legal Studies, Georgia State University

About the Author
Mark Levine is the president of Click Industries, Ltd. Mark is a graduate of the University of Wisconsin-Madison, where he double-majored in political science and journalism. He graduated from Georgetown University Law Center and practiced corporate, entertainment, and intellectual property law for nine years. In addition to The Fine Print of Self-Publishing, Mark has also published scholarly works and two novels

Customer Reviews

Helpful but needs some good editing
I found this small book generally helpful in selecting a POD publisher. I say "generally" because the first few chapters on the general topics are interesting. While some readers may like the quartiling of the covered publishers, there are several serious problems with this part of the book:

1) At least one popular publisher, Wheatmark, is not covered;

2) Some publishers have changed their package pricing, e.g., iUniverse (much more expensive now!);

3) I fear (but can't be sure) that some publishers have also changed their publishing agreements for the worse (Levine does not provide updates via his website, which is mostly a promotional site for the book and his other services);

4) The coverage of the POD publishers is not uniform, with some publishers covered in more detail than the others. Also, Levine does not make it easy to compare two covered companies side-by-side. It would have been nicer, much nicer, if he provided a comparison table. As it stands, the review part ends up giving you an overdose of information and, at least in my case, makes the decision even harder.

I also think the book could have used a more professional editor. Because this is self-published through Bookspro (I believe, since the backcover says "Bridgeway books", which is one of the imprints of Bookspro), the quality of the book reflects this. At least this convinced me to stay away from Bookspro! To see what I mean, just lay this book next to a paperback from a traditional publisher. I wish Levine had picked a POD company that offered a better quality than this.

Overall, though, I think this is a must-have book for people interested in hiring a POD publisher. Like I said, the general stuff in the first few chapters are quite valuable. Mark, if you are reading this, please take my criticism as suggestions for improving future editions.

Missing some key economic considerations
As a catalog of options, Mark Levine's book occupies a unique position in your library of self-publishing manuals. However, he leaves out one important option and he neglects some essential economics of self-publishing.

First--the important option: Becoming your own publisher via Lightning Source Inc., a subsidiary of Ingram.

What is LSI? They are a POD (and recently offset) printer. I emphasize they are only a printer, not a publisher. You have to become a publisher yourself to use them. This is not free.

Business License ............. $ 236

Ficticious Name Application ... $ 28

Ficticious Name Ad ........... $ 39

Bank Account ................. $ 100

ISBNs ........................ $ 270
(block of ten; need one for each title and format)

SAN .......................... $ 75
(You only need one.)

LCCNs ........................ $ 0
pcn.loc.gov (one per title regardless of format; best version when available)

Altogether, you'll spend about $750 getting ready to do business. Contrast that with, say, Outskirt Presses Diamond Plan of $999. So far it sounds like a bargain but there can be hidden costs. For example, interior formatting can cost you the price of Adobe Acrobat, and cover formatting can cost you the price of Adobe Photoshop. If you only have one book in you, going the Outskirts Press way may be more cost effective. If you plan to publish lots of books, the software expenses become mitigated.

At LSI you are also on the hook for title setup:

Cover
Perfect Bound: $50
Hardcover w/DJ: $75

Interior
Based on page count: ~$39
(272 pages)

Proof Copy $30

Print costs per book:
Wholesale Direct
Hardcover w/DJ $11.09 $11.63
Perfect Bound $ 4.44 $ 4.98


Why is this option so important? They are used by most of the Self-publishing companies listed in Levine's book. They are owned by Ingram, the biggest book distributor in the U.S. book market. They allow any author to compete on the same playing field as iUniverse, Outskirts Press, and the rest of them.

Second--the missing economics: While Levine does discuss discount rates, he does not adequately show how it impacts the bottom line. For that let's compare and contrast LSI and Outskirts Press.

LSI:
Pub company startup costs: $750
(one-time)
Paperback Title Set-up: $119
(each title)
Total $869

Cost per book: $ 4.44
(wholesale)
Discount rate: 50% (should get you into most stores)
SRP: $16.95
Discounted Price: $ 8.48
Operating Profit: $ 4.04
(Enough to cover marketing, et al.)

Outskirts Press:
Pub company startup costs: $ 0
Paperback Title Set-up: $999
(each title - Diamond Plan*)
Total $999

Cost per book: $ 7.32
(wholesale)
Discount rate: 50% (should get you into most stores)
SRP: $16.95
Discounted Price: $ 8.48
Operating Profit: $ 1.16
(Not enough to cover marketing, et al.)


[I have the above spelled out more clearly and in more detail in a 98-slide PowerPoint. I'll happily share same with anyone if you'll email me at efulsang@comcast.net.}

I have two titles published through LSI under Aarhus Publishing. I have sold about 150 copies in the last year or so. Self-publishing is kind of like the gold rush days of the mid-1800s. The easy money was made by the lucky few that got in early. Thereafter, the reliable money was made by the equipment vendors (who sold $1000 shovels), saloon keepers, and prostitutes to the late comers. Note how Levine's categorizations (outstanding, pretty good, and to be avoided) parallel the gold rush days. Go to an equipment vendor and you can get what you need but you'll pay dearly. Go to a saloon keeper and you'll feel better but spend your grubstake. Go to a prostitute and you'll feel better, spend your grubstake, and catch an STD. I could not help but wonder if Levine's favorite, Bookpros, was merely an equipment vendor with four categories of shovels starting at $6000. I also could not help but wonder if I'd been able to afford the $40,000 shovel would I have sold more than 150 copies of my books. Maybe I would have just dug myself in deeper. Self-publishing is no panacea to the barriers to entry that have been emplaced by the conventional publishers.

--Ejner Fulsang, author/publisher of "A Knavish Piece of Work" and "A Destiny of Fools" Aarhus Publishing

(RAW Rating: 4.5) - Great resource for writers
Recently, I wrote an article entitled "Wolves in Sheep's Clothing" which revealed the number of folks in the industry out to get over on unsuspecting authors. Though I didn't focus on print on demand (POD) companies, I probably should have, since there are a lot of them out to profit from what authors have worked hard to produce -- their manuscripts. Fortunately, I don't have to get back on my soapbox, because I can refer authors to THE FINE PRINT OF SELF-PUBLISHING: The Contracts & Services of 48 Major Self-Publishing Companies -- Analyzed, Ranked & Exposed.

Self-Published author and attorney Mark Levine has created a wonderful resource for those who are considering publishing their book through POD. I would suggest a writer do extensive research and consider establishing their own publishing company; however, if they are determined to go with a POD, I'd definitely recommend this book. Levine breaks down the pros and cons of many of the POD companies, as well as offers various tidbits on each, such as fees and issues with contracts and other terms affecting the writer's bottom line. This type of in-depth information can prove helpful in guiding you away from a publisher who is definitely NOT focused on the best interest of the author.

Levine even goes one step further and categorizes each of the 48 companies in one of four categories: Outstanding Self-Publishing Companies, Some Pretty Good Self-Publishing Companies, Publishers Who Are Just Okay, and PUBLISHERS TO AVOID. What makes the book even more valuable is the terminology. Levine has written it so anyone can easily understand the often confusing terminology found in legal contracts. Though there were a few editorial issues, it is my hope that THE FINE PRINT OF SELF-PUBLISHING will be updated annually (or more often) to provide revisions and additional information regarding the various POD companies.

Reviewed by Tee C. Royal
of The RAWSISTAZ Reviewers