Product Description

If you?re an author, the brand new ?Red Hot Internet Publicity; An insider's guide to promoting your book on the Internet? unlocks the door to the online ?Marketing and Publicity Kingdom.? This guide will help you discover the crown jewels of the hottest new trend in book promotion: Internet publicity and marketing.

Product Details

• Amazon Sales Rank: #57361 in Books
• Published on: 2007-06-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 205 pages

From the Author
"If you want to be on the cutting edge of social media marketing strategies, Red Hot Internet Publicity is a must-read. Penny Sansevieri, an industry leader, shares her insider secrets and strategies to rocket your book to online success!" --Marci Shimoff, New York Times best-selling author of "Happy for No Reason"

"Red Hot Internet Publicity is the inside scoop from the one person who knows it all." --Eric M. Kampman, President of Midpoint Trade Books, Inc.

"This is an indispensable guide to leveraging the Internet to get the word out about anything." --Aliza Sherman, author of "PowerTools for Women in Business" and "The Everything Blogging Book"

About the Author
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour?, which strategically works with message boards, blogs, ezines, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market.

Customer Reviews

Taking Control as an Artist in the World of Self Promotion
Penny C. Sansevieri is a no nonsense thinker and writer. Beginning her career as an author ('Candlewood Lake', 'The Cliffhanger' etc) she faced the beast of competition in the publishing world, and instead of caving in, she took control, learned all the ins and outs of getting books published, and shared that hard won information and experience in such highly successful books as 'Get Published Today: An Insider's Guide to Publishing Success' and 'From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book!'. Now she has synthesized all of that information in this newest book that is the most complete guide to marketing books on the Internet available.

Sansevieri does not waste the reader's time with puffery or examples of her own successes. Instead she opts to jump right to the essentials, giving a nod to the importance of the Internet as a tool of communication and commerce. She doesn't merely suggest such valuable skills as creating a website for authors to attract attention, she carefully and very thoughtfully provides exact guidelines for squeezing the most benefits from the time involved in design, wording, linking, blogging, networking, virtual book events (and in the age when bookstores become less friendly as opportunities for authors to read and sell their books during spicy evenings, this is a unique concept) - all the techniques she has mined and understands thoroughly.

Sansivieri's book RED HOT INTERNET PUBLICITY contains more useful web resources, addresses of the best blog sites and web design and tool sites, and pieces of sound advice in this brief 200 pages than any on the market today. She is the epitome of a user-friendly teacher and expert and her writing contains not only valuable information and insights but wit to boot! For all authors in search of the keys to the value of Internet promotion, this excellent book will be an exceptional value. Grady Harp, June 07

Great Ideas
This book opened my eyes to a whole new world of book marketing. Gone are the days of traditional approaches like expensive press releases to mainstream media outlets. We are now living in a world where book promotion can be much more effective and much less expensive thanks to the online strategies outlined in this book.

Stacie Vander Pol, author of Top Self Publishing Firms

So many of the on-line tools you need all in one book
This is a concise, information-packed guide through the maze of the on-line world as it relates to book promotion. I found the author's ideas and tips extremely helpful and current. Recommended for any new author!