Product Description

Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.

Product Details

• Amazon Sales Rank: #5514 in Books
• Published on: 2007-08-09
• Number of items: 1
• Binding: Paperback
• 160 pages

About the Author
Meg Mateo Ilasco is a designer, writer, and illustrator based in the San Francisco Bay Area. She was in grad school when she started designing wedding invitations for extra money, but the demand for her distinctive designs was so great that she eventually made the business full-time. Her company then expanded into stationery and accessories, and was featured on NBC's Today and in publications such as The Knot and Islands: Weddings and Honeymoons. She has since sold that business and is launching an eponymous housewares and gift company, Mateo Ilasco (www.mateoilasco.com). Meg is the author of You Can Wear It Again and The Space Planner, both published by Chronicle Books.

Customer Reviews

Good reference book
This book was very useful when I was starting my business. I really like the design of the book it is very cute. I also like the stories and interviews of small business owners. I plan to keep this book as a reference.

Just what I was looking for
What a motivator! This book is jam-packed full of good advice for starting up your own art/craft-related business. In the midst of a major DIY and craft movement, this book is just the ticket for anyone who has ever thought, "Hey...I could do that."

As an graduate from a fine arts college, I left school feeling overwhelmed about how to make it on my own. Taxes, laws, startup, recordkeeping -- it was all a blur, too much to handle at the time. But now I have (almost) everything I need in one little handy book. And trust me, I had looked everywhere for a book like this.

The interviews are great offered me the most insight for starting up a business. Much of the marketing advice was pretty common sense to me, but might be helpful for those who have no idea where to start. And of course, the design of the book is wonderful. Pardon me for a moment for focusing on aesthetics, but the rounded corners and simple graphic design is very appealing!

I would actually be interested in seeing another volume of this book that would be entirely about legal issues and recordkeeping -- this is the area where most of my questions are, and Craft, Inc. just grazes the surface of it. It would be awesome to read a simple, no-nonsense guide to business and legal matters, written in the same clear and entertaining style of this book.

Yes!! This book has everything!
This book is amazing, it covers business forms, what to bring at craft fairs, how to name your business, advertising, publicity... you name it! I bought one to share, but I had to have my own it's so valuable. Thanks!