Product Details
One Year to a Successful Massage Therapy Practice (LWW In Touch Series)

One Year to a Successful Massage Therapy Practice (LWW In Touch Series)
By Laura Allen

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Product Description

One Year to a Successful Massage Therapy Practice is designed for all massage practitioners, whether they are beginning their business or need to revitalize it. This new text utilizes no-cost and low-cost marketing methods in a week-to-week planning format. Readers are encouraged to be pro-active in their business and perform the activities set forth in each chapter, then journal their results. At the end of one year, the practitioner will have a documented, successful business plan.

Product Details

  • Amazon Sales Rank: #303542 in Books
  • Published on: 2008-01-01
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 235 pages

Features

Customer Reviews

A worthwhile purchase4
This book is definitely a worthwhile purchase for any massage therapist who is looking at expanding their marketing, whether they are just starting out or have an existing business they wish to grow. The author is an MT, so she speaks from experience and writes in an easy to understand style. My only criticism is that the book is already a tad dated -- the author recommends fax broadcasting as a marketing tool (very 1990s!) and does not delve enough into utilizing the internet as a marketing tool (it's there, just not in great detail; you will need another book to flesh that out). There are also a few downright silly ideas, but hey, they might just work for someone. They certainly enliven the book. That being said, there are lots of clever, low cost marketing ideas in this book and it is worth the purchase price.

Good Resource5
Good book for a recent graduate from a massage theraphy program....
I've had a lot of experience but this gave me more:):)

Practical step-by-step instructions for business building4
As a new therapist I wasn't prepared for how difficult it would be to build a massage practice from scratch. My mother bought me a bunch of books to help me get going and I found this to be the most focused and practical business guide out of the books specifically for massage therapists. It has helped me grow my business from 6 clients a week to 25 in just 4 months. And all on a very low budget. Highly recommended.