Product Description

FREE-Audio CD INSIDE

Here it is: no warm 'n fuzzies, no academic theories-just hard-core strategies from real world trenches…the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people!

Kennedy covers:

• The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal)
• The two most crucial (and liberating) management decisions
• The worst number in business is…(fix this before it's too late!)
• Leadership is vastly overrated: a new, rational model for profitable productivity
• Why and how to make marketing the master-all others servants
• Mice at play, and how to get compliance when the cat's away
• Finding the magic “GE-Spot” for your particular business' greatest success with its customers
• Fairness be damned-to the winners the spoils (it's time to start paying for performance, not for showing up)
• Is a happy workplace a productive workplace? a serious look at the new, fun mandate-lies the management theorists sell
• Managing the sales process-the biggest instant improvement (more $ now!)

Product Details

• Amazon Sales Rank: #86703 in Books
• Published on: 2008-03-26
• Original language: English
• Number of items: 1
• Binding: Paperback
• 350 pages

Features

• ISBN13: 9781599181653
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author
Dan Kennedy is provocative, irreverent and sarcastic-but most importantly, he's effective. His unmatchable advice to entrepreneurs has earned him the moniker “Millionaire Maker.” Every year, he and his network of consultants help more than a million business owners succeed!

Customer Reviews

Some People Will Probably Be Fired Because of This Book!
I've been reading Dan Kennedy's stuff and attending his seminars for years but I have to say I was shocked at how blunt this book is. Kennedy won't make any friends among employees (and vendors) who don't understand that they are zebras (you'll have to read the book to see what that means) and that the sole reason that the person running the show (biz owner) has a business in the first place is to make a profit.

Kennedy has little time for whiners who complain that the minimum wage isn't high enough or that employers should learn how to "handle" persnickety employees so that the employee "feels good."

Rather, Dan's blunt point is that business owners take too much crap from employees and their crying and as a result, are being robbed blind by most of them.

When you start to read this book you'll probably say "well, this doesn't happen in my business" but as you go through the book, detailed example by detailed example, I can guarantee that you (biz owner) will see yourself and one or more of your employees/vendors somewhere.

The book is not all negative. In fact its filled with great ideas to get maximum productivity out of those who you choose to allow to work with you. It all starts, though, with remembering that the only reason that you should be running a business is to make a profit for yourself. Start there--otherwise go get a job and work for someone else.

With that as the premise, why in the world would you let your employees steal anything from you. He's not just talking about a case of Coke out of the bag room, or something obvious as money out of the drawer (though he does have examples in the book of that) but stealing your money by being unproductive (or worse--like actually trying to bury your business.

I recommend this book 100% for all business owners, but especially those small business owners. It comes with a CD which is a very good interview that Lee Milteer did of Dan Kennedy about Ruthless Management of People and Profits.

I do think that some folks will be fired after the boss reads this one.. but Dan has recommendations for them, too. Like: get more education,hang out with winners; understand that while there is no place like the United States for opportunity, the world owes you NOTHING.

WOW! Kennedy does it again.
If you are a fan of Kennedy's straight talk and no-bull business advice, look no further. Unlike a few of Kennedy's books which have more advertising than info, this book is chock full of his signature style and advice.

I am just beginning to manage others and so am finding his advice spot-on. He looks at the motives that people have for doing a good job and your motives for hiring people to do a good job, and with clear eyes assesses what we as employers need to do in order to make working with employees profitable. After all, that is why we are doing this, right?

He does have a few guest writers doing chapters, but the chapters are so full of good advice and interesting takes on things that I am enjoying the other voices very much. I don't agree with everything he has to say, but - give me time - he's been managing employees a lot longer than I have. However you feel about him and his controversial style, there is no doubt that he gives us a lot of ideas to think on and solid advice for how to view the relationship.

If you are a fan of Dan's, go ahead and pick up this latest - you won't be disappointed. If you are new to his writing, try No BS Sales Success or No BS Time Management. My copies of both have so many bookmarks in them that they are puffed out.

Ruthless is the only way to win
If you had to pick one book to read on management, Dan Kennedy's Ruthless Management should be it. Great insights on things many small business people never bother to think about... and they are the same things that may be killing their business.