Product Description

PRORASO shaving soap has been made in Italy since 1907 and owes its fame to the traditional formula rich with the purest ingredients essential for a close comfortable shave. Protecting even the most sensitive skin Proraso leaves you with a nice feeling of freshness.

Product Details

• Amazon Sales Rank: #3371 in Beauty
• Brand: Proraso

Customer Reviews

dedicated wet shaver
Proraso Shave Cream is the best bang for the buck in hi-end, non drugstore shave creams. I've tried them all and keep coming back to proraso. The texture, consistency and effectiveness of the cream are first rate - and you don't need a badger hair brush! I initially missed using a brush at first, but don't miss all the product I wasted that were left behind in the bristles. Couple proraso with a good safety razor (may I suggest Merkur) and you'll get a shave that trounces anything a Mach III can throw at you. Trust me.

Makes you wonder why it's not sold everywhere...
Maybe it's the Italian name that makes it difficult to market to the masses (it's available at Bath and Bodyworks as a re-packaged CO Bigelow product). In any event, no living, breathing man should be denied the opportunity to indulge in this superb shaving product.

Though it might not get the kind of enthusiastic endorsement reserved for the higher-end English made creams from the discerning wet shaver/hobbyist crowd (shave geeks), Proraso is a quantum leap in quality compared to the canned stuff on the drug store shelf. For the uninitiated, a tube of Proraso cream is an excellent first step in the journey toward a vastly improved shaving experience.

Aside from the luxurious, cushioning lather one can make using a decent badger hair shaving brush (highly recommended), Proraso's strength is also its drawback. The cooling, tingling sensation of menthol and eucalyptus oil is a pleasurable experience for many, but harsh for those with highly sensitive skin (and noses). So be forewarned if you think you may fall into the latter category. Being in the former category, my experience with Proraso has been like a dream come true. Where Proraso really shines, though, is in the post shave; the moment after the last bit of lather has been rinsed away. A cold water rinse follow-up truly ramps up the invigorating pleasure of this cream...a bracing wake up call for those groggy, early morning shaves.

I disagree with the reviewer that said this cream is too expensive. If used correctly (with a shave brush), a pea-sized amount is all that's needed to produce an abundant lather. Nevertheless, the benefits of this highly recommended product far outweigh its cost.

this shaving cream ought to be the equivalent of the best-selling gun in the USA
Considering that Proraso:
a) Has been on the Italian market "forever";
b) Is the most popular shave cream among barbers in Italy;
AND that
c) The Italian male is among the most groomed in the world;

In a sense, this shaving cream ought to be the equivalent of the best-selling gun in the USA.

How is it in actual use? Terrific! I had tried before several formulae, from soap to super-engineered creams and never come across something like this. In fact, it took a promotion for me to return to the old shaving cream tube--thinking that I would need a brush, etc. And I am glad I did for I only need to squeeze very little on my palm and work it into foam. The net effect is a smooth and close shave with an old time flavor to it, nothing more, nothing less. Both the blade and my skin seem to thank me for this shaving cream.