Product Details
The Artist's Guide: How to Make a Living Doing What You Love

The Artist's Guide: How to Make a Living Doing What You Love
By Jackie Battenfield

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Product Description

Using a “tough love approach” to pursuing a career in the visual arts, Jackie Battenfield expands on her highly successful classes and workshops to provide a comprehensive guide for both emerging and mid-career artists.

Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional relationships, grant writing, and portfolio development.

Each chapter ends with an insightful “Reality Check” interview, featuring advice and useful information from high-profile artists and professionals.

The result is an inspiring, experiential guide brimming with field-tested techniques that readers can easily apply to their own career.


Product Details

  • Amazon Sales Rank: #4765 in Books
  • Published on: 2009-06-08
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 400 pages

Features


Editorial Reviews

Review

Booklist, 6/1/09
“A readable, realistic, and practical field guide to professional success in the visual arts…A wealth of reproduced art and profiles of artists complete this inspiring, useful, and, given the rise in do-it-yourself careers, timely resource.”

Joanne Mattera, ArtBlog: Marketing Mondays, 6/15/09
“This book explains the art world and offers clear and useful steps to setting goals and achieving them--information that until recently most artists never learned in art school…This is one well-timed and well-written book.”

NEWSgrist.com, 6/18/09
“It is an experiential guide brimming with field-tested techniques that readers can apply to their own practice. With equal parts of practicality, warmth, good humor, and insight, Battenfield demystifies the path artists travel towards a flourishing career.” 

Peggy Payne, Peggy Payne’s Boldness Blog, 6/16/09
“[Jackie Battenfield] knows what she's writing about.”

The Expat Blog, 6/18/09
“Offers clear and useful steps to setting goals and achieving them.”

MyArtSpace Blog, 6/22/09
“Highly recommended…an excellent resource for visual artists at any stage of their career…This book should be on every artists desk!!”

MyArtSpace blog
“Highly Recommended…an excellent resource for visual artists at any stage of their career…This book should be on every artist’s desk!!”

Marketing Mondays blog
“This book explains the art world and offers clear and useful steps to setting goals and achieving them—information that until recently most artists never learned in art school…This in one well-timed and well-written book.”

NewsGrist
“It’s an experimental guide brimming with field-tested techniques that readers can apply to their own practice. With equal parts of practicality, warmth, good humor, and insight, Battenfield demystifies the path artists travel towards a flourishing career.”

Peggy Payne’s blog
“[Jackie Battenfield] knows what she’s writing about.”

“Offers clear and useful steps to setting goals and achieving them.”

Artist’s magazine, November issue
“Useful step-by-step exercises and helps you assess your career goals, with sage advice from working artists and realistic strategies for tackling what may seem to be insurmountable tasks.”

About the Author

Jackie Battenfield’s work is represented in over a thousand collections worldwide. She teaches a course in professional development in the visual arts at Columbia University.


Customer Reviews

Great resource5
Jackie Battenfield knows about developing a career as an artist not only from her own art practice, but also from years of working with emerging artists. I bought the book as a resource for my art students, and it addresses issues that students will face just starting out; but I have also found it to be full of insight and suggestions for those of us who are past the first years of our careers and who now struggle to stay sane while continuing to make art despite the isolation, rejections, and financial difficulties that a commitment to art entails. Battenfield assumes a level of intelligence and seriousness of purpose in this book, yet her writing is conversational and easy to understand. Her enthusiasm and optimism will inspire and motivate the reader.

Best book for artists, hands down5
Without doubt, this is one of the best books for artists available. I've read most career guides for people in the creative fields, and Jackie. Battenfield's is easily the best. I love this book, and highly recommend it.

It is clear, thorough, and covers all aspects of the business of art. What I found most appealing was how the author would mention a specific action and then discuss how she felt about doing it herself. Making actions can be emotionally unnerving, especially when showing work to dealers for example, or just deciding to make a living from your own artwork, and Jackie reassuringly discusses her feelings as well as how she got over her doubt and anxiety.

Another major reason why I love this book is its clarity. It starts, as it should, with determining what your goals are, how to define them, and how to make them happen. She gives simple steps to help define your vision for your life, and then breaks them into easier chunks. She also stresses planning and making lists, which I personally think is fantastic (organizing my day and week has not only made me much more productive but has also reduced much of my anxiety I had over all the projects I have to accomplish).

The book then goes through what tools are needed, such as artist statement, CV, etc., and how to send work out and to whom. Jackie also discusses specific details, such has how to contact gallery directors and how to connect with fellow artists--which is one of the best sources for getting shows.

It is a joy to read The Artist's Guide, and I can not recommend this book enough. Even though I have been in the art world for years, it has already changed how I work and I plan on following through on many of Jackie's suggestions. Do yourself a favor and read this--I think it's that good.

Readable cover-to-cover or as a reference book5
Under normal circumstances, is The Artist's Guide: How to Make a Living Doing What You Love (Jackie Battenfield, Da Capo Press, 2009) a book that I would stay up into the wee hours of the night reading? Most likely, yes. I read it cover to cover on the bus ride to Canada, finishing it while the sun rose over Burlington, Ontario this morning. Because of the organization of information, it functions like a reference book so readers could also easily skim it for an overview of the issues they may face during their careers and then revisit particular chapters on an as-needed basis. Another way that it acts as a reference source is by including annotations of recommended books at the end of each chapter.

I really like the tone of Battenfield's writing, which is firm, but not heavy-handed, not to mention empathetic. Her voice has not been diluted to the extent that it sounds neutral; the advice sounds like it is coming from a mentor or teacher. Battenfield shares her success stories but also discloses her professional foibles, which creates a sense of `we are all in this together'. I think this tone is very appropriate, especially after leaving the author's presentation at the NYPL the other night. I rode the elevator with a group of artists who sounded excited to take control of their careers, but there was definitely a collective hint of trepidation that made the enclosed space seem a bit suffocating. Her ability to establish trust and camaraderie with the reader, if such a thing is possible in a one-way exchange, is a strength of this book. Her presence is not overwhelming though; it is not as though the book reads as one woman's journey through the art world. Even if it did, Battenfield has balanced her own perspectives by including side bars of quotations from arts professionals about topics as varied as proposal writing and tax preparation.

Unlike so many artist career guides, this one has pictures, and lots of them. Occasionally they are images of work by an artist who has been quoted in the book so their presence is not critical (though it is certainly welcome), but usually the images are of artworks that illustrate a specific point. Since artists are visually oriented and many of them are primarily visual learners, breaking up the text with images shows that Battenfield really knows her target audience.