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Conquistador - Marketing
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Marketing of High-Technology Products and Innovations (2nd Edition)
by
Jakki J Mohr
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Marketing High Technology
by
William H. Davidow
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The Cluetrain Manifesto: The End of Business as Usual
by
Christopher Locke
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Relationship Marketing: Successful Strategies For The Age Of The Customer
by
Regis Mckenna
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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
by
John Zagula
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The End of Marketing as We Know It
by
Sergio Zyman
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The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing
by
Emanuel Rosen
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Why We Buy: The Science Of Shopping
by
Paco Underhill
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
by
Bernd H. Schmitt
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Raving Fans: A Revolutionary Approach To Customer Service
by
Ken Blanchard
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Customer Mania! It's Never Too Late to Build a Customer-Focused Company
by
Ken Blanchard
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Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty
by
Rick Barrera
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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
by
Joe Calloway
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Brand Leadership: The Next Level of the Brand Revolution
by
David A. Aaker
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Building Strong Brands
by
David A. Aaker
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The Culting of Brands: When Customers Become True Believers
by
Douglas Atkin
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Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business
by
John Winsor
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Momentum: How Companies Become Unstoppable Market Forces
by
Ron Ricci
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Selling the Invisible: A Field Guide to Modern Marketing
by
Harry Beckwith
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Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!
by
Jon Spoelstra
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by
Seth Godin
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Attracting Perfect Customers: The Power of Strategic Synchronicity
by
Stacey Hall
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Word of Mouth Marketing: How Smart Companies Get People Talking
by
Andy Sernovitz
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Citizen Marketers: When People Are the Message
by
Ben McConnell
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
by
Robert Scoble
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
by
Al Ries
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
by
Leonard M. Lodish
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by
David Meerman Scott
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Made to Stick: Why Some Ideas Survive and Others Die
by
Chip Heath
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The New Influencers: A Marketer's Guide to the New Social Media
by
Paul Gillin
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The Marketing Mavens
by
Noel Capon
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Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
by
Barry Feig
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Branding For Dummies (For Dummies (Business & Personal Finance))
by
Bill Chiaravalle
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
by
Mark Earls
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Brand Hijack: Marketing Without Marketing
by
Alex Wipperfurth
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Buying In: The Secret Dialogue Between What We Buy and Who We Are
by
Rob Walker
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Authenticity: What Consumers Really Want
by
II Pine
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How Customers Think: Essential Insights into the Mind of the Market
by
Gerald Zaltman
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
by
Gerald Zaltman
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