If you've ever struggled to understand how all the sensory elements you can create work together to tell a story, Bruce Block can make it make sense.

Sometimes it's less about what a brand appears to say and more about what we think it says. This is a great resource for understanding the relationships we have with brands. When you stop to think about how often we are confronted by brands every day, you realize you may want to be prepared to understand the dialogues between our brains and the brands we encounter.

What makes space become a place is about the meaning a location has for a person. This is a fantastic overview of the subject - critical to understanding the role the physical environment plays in our experiences.

Music is such an important part of what we experience. This book is a fantastic overview of the role sound, music, and language play in our lives. You'll appreciate the richness of our world of sound even more after reading this book.

If you thought that rational information is what persuades people in the experiences you create, think again. An entertaining introduction to behavioral economics, with implications in commerce and communication.

If you want to create experiences today, you have to understand the role digital media plays for your audience and in the experiences you create. This is a great resource for making sense of it all.