 | True to Our Roots: Fermenting a Business Revolution by Paul Dolan
Buy new: $18.45 / Used from: $2.73 Sustainability in the wine industry.
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 | What Matters Most: How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening by Jeffrey Hollender
Buy new: $16.95 / Used from: $1.49 The head of Seventh Generation provides insights into the true first wave of sustainable business leaders
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 | Growing a Business by Paul Hawken
Buy new: $11.97 / Used from: $0.01 Hawken's first book, also made for PBS. Great stuff from his days running an organic business in Boston and then Smith & Hawken
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 | Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model by Ray Anderson
Buy new: $13.57 / Used from: $2.29 Ray has another book coming out in the fall of 2009. This will remain a classic however of his evolution into a leader of the sustainable movement.
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 | Business As Unusual: My Entrepreneurial Journey, Profits With Principles by Anita Roddick
Buy new: $9.20 / Used from: $3.99 From the founder of The Body Shop
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 | Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham
Buy new: $10.40 / Used from: $5.58 Covers a handful of businesses across the country that have remained true to their calling by resisting the urge to grow beyond their natural capacity.
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 | Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard
Buy new: $11.05 / Used from: $7.14 A very accessible hands-on account that is part autobiographical, part basic business tenets, part business philosophy
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 | The Living Company by Arie De Geus
Buy new: $12.89 / Used from: $4.70 Long-time executive at Shell, this is the preeminent book on viewing business as an organic entity in its own right. Brilliant in its thoughtful weaving of micro issues of management with macro philosophy of a business' purpose.
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 | Leadership Is an Art by Max Depree
Buy new: $10.85 / Used from: $1.98 One of my favorite business books, written by the former head of Herman Miller. Focuses, among other things, on business having a higher purpose.
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 | Stirring It Up: How to Make Money and Save the World by Gary Hirshberg
Buy new: $24.95 / Used from: $0.20 OK, not the most insightful book around, but some good stuff on Stonyfield Farms' evolution, its ingenious approach to marketing.
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 | The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization by Thomas Kelley
Buy new: $19.77 / Used from: $10.00 Written by the head of IDEO, one of the most innovative companies around. Simply written.
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 | The Company We Keep: Reinventing Small Business for People, Community, And Place by John Abrams
Buy new: $13.50 / Used from: $1.37 Lots of wonderful insights from this craftsman-oriented residential builder on Martha's Vineyard that promotes shared ownership of a business.
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