Product Description

Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits

This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.

Product Details

• Amazon Sales Rank: #625837 in Books
• Published on: 2005-11-07
• Original language: English
• Number of items: 1
• Binding: Paperback
• 403 pages

From the Back Cover

Three Surefire Ways to Boost Your Online Business

Leverage the Web’s top three retail and marketing powerhouses--eBay, Yahoo!, and Google--and watch your online sales and profits skyrocket. Featuring in-depth details on all aspects of building your business online, How to Make Money Online with eBay, Yahoo!, and Google helps you reach millions of targeted buyers, effectively sell products through eBay auctions and Yahoo! stores, promote your business through Google, get the most out of Pay-Per-Click ads, and much more.

If you already own a brick-and-mortar business, you’ll learn how to integrate your online and offline operations and tap into a wealth of sales opportunities, including merchant sites, discount channels, affiliate programs, and web stores. Whether you’re an entrepreneur, an experienced eBay seller, or an established business owner, you will discover that multiple online sales channels provide maximum opportunities for profit!

• Identify the right products to sell online
• Boost your credibility by ensuring good feedback postings
• Automate your listings, billing, and shipping
• Increase traffic with Google AdWords and other Pay-Per-Click programs
• Monitor, modify, and manage auctions
• Set up order forms and configure anti-fraud tools
• Direct customers from your auctions to your stores to create repeat business
• Manage inventory and minimize risk
• Maximize the benefits of affiliate marketing and email campaigns

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Customer Reviews

Book Should Be Called "eBay 101" Instead
I was disappointed in this book because it made me believe that it would be about Yahoo! and Google equally with eBay. However, this book was all about eBay with a tiny sprinkling of Yahoo! and Google here and there -- certainly not enough to include Yahoo! and Google in the title of the book. The book has 29 chapters. It doesn't stop talking about eBay until Chapter 21 then resumes its eBay discussion in Chapter 29.

The book should have been called "eBay 101" or "eBay for Not-So-Dumb Dummies." It does have good information for a complete eBay newbie but I would recommend other books for the non-eBay savvy newcomer like Adam Ginsberg's book: How to Buy, Sell, and Profit on eBay or eBay Powerseller Secrets by Debra and Brad Schepp. In fact, those two books I just mentioned alone should be all you need to get started if you want to make money on eBay.

Pass on this book. It's a rip off. The title is not appropriate and designed to deceive people into believing that the book will give you a strong online selling strategy with a successful mix of eBay, Yahoo!, and Google when that isn't the case. It's all about eBay with a few words dropped in here and there about Yahoo! and Google.

Good as far as it goes..
It is good as far as it goes but it didnt really cover affiliate systems like Amazon Associates, eBay Partner Network nor Google Adsense - nor eBars which combine making money with all three - Amazon and eBay and is like Google Adsense!! See [...]

Excellent Making Money Online Book!
Pros:

* There are lots of ways to make money online. This book explain how well we can make money using the power of eBay and using the power of search engines like Yahoo and Google.
* Ways on how to promote our website are explain inside this book - pay per click, article submission, banner advertising, forum marketing and so on.
* Tips on how to succeed in eBay are very well explained.
* Plenty of resources for you to check out.

Cons:

* This book is lack of proper planning on steps needed to start our business.
* The explanation are all just to general and plain.

Overall, this book can open your mind on how to make money online.