Product Description

This digital document is a journal article from International Journal of Information Management, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
In the new information technology era, companies widely use the Internet to develop their preserve in the global marketplace and to build up their business images. Registering a domain name is a necessary step in an ever-changing information-driven society. Domain names relate to trademarks for the products or services, as well as a way of setting up companies' goodwill or reputation. This article, through three case studies, examines the registration, usage and protection of domain names in the UK, US and China.

Product Details

• Amazon Sales Rank: #5006959 in Books
• Published on: 2006-04-01
• Format: HTML
• Binding: Digital
• 11 pages