BODUM French press has become the iconic coffee maker it is – it happens to be the easiest and also the most suitable way of brewing coffee, which is a hard to beat concept. People just love their little coffee brewing ritual – in the morning and throughout the day – and they enjoy the rich yet somewhat mild coffee aroma this particular brewing process delivers. They love the anticipation of opening up a pack of freshly roasted coffee beans and grinding them right before the brewing process so the coffee doesn’t oxidize. Hot water right off the boil adds that optimal extraction power for the essential oils in the beans to develop their full flavor profile in four minutes. That’s what a good brewing system is all about: fully surrounding the coarsely ground coffee beans with water at the right temperature for the right amount of time. Overextracting coffee beans leads to a bitter and astringent taste as too many acids get released. With an easy press on the plunger the French press prevents just that.

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