Product Description

Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

Product Details

• Amazon Sales Rank: #2873 in Books
• Published on: 1998-06-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 397 pages

Review
FortuneThree overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.

The New York TimesAmerican executives are grasping for a logic to global competition. Mr. Porter...has given them one.

ChoiceFew books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation.

Strategic Management JournalRepresents a quantum leap...may well be one of the most important contributions to the discipline of strategic management.

Journal of Business StrategyAny manager who studies and uses the materials in this book should be able to devise more successful strategies.

Philip KotlerS.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern UniversityPorter's books on competitive strategy are the seminal works in the field.

Review
Journal of Business Strategy Any manager who studies and uses the materials in this book should be able to devise more successful strategies.

Book Info
Provides tools for capturing the richness and heterogeneity of industries and companies while providing a disciplined structure for examining them. DLC: Competition.

Customer Reviews

Competitive strategy
This is a great tool for people in the industry, graduate students, anyone wanting to climb the corporate ladder. Read it times over and you'll find interesting points, applicable to personal career as well as corporate strategy. Straight forwward analytical set of tools.

A Timeless Business Strategy Classic
As one of my University of Minnesota-Carlson School of Management professors once stated, "Every marketer must read at least one of Michael Porter's books." Once school was out that summer, I took my professor's advice, I read "Competitive Strategy" and continuously find myself referring back to it over and over again. It is a truly timeless wonder on competitive strategy. I recommend it as a must read by every b-school student, business owner, c-level executive, and marketing professional.

Still i didnt receive the book
I recommand south asian to refrain from ordering books through amazon because u will never receive the order.

I placed order for this book in the beginning of November now more than a month still i didnt receive the book