Product Description

Balanced Scorecard strategy maps help organizations see their strategies in a cohesive, integrated, and systematic way, overcoming the limitations of purely financial measurement systems by clearly portraying the value-creating processes and critical roles for intangible assets. This chapter introduces the task of building a strategy map, which describes the process of transforming intangible assets into tangible customer and financial outcomes, and provides executives with a framework for describing and managing strategy in a knowledge economy.

Product Details

• Amazon Sales Rank: #247319 in Books
• Published on: 2000-09-13
• Released on: 2009-03-03
• Format: Download: PDF
• Binding: Digital
• 39 pages