Product Description

Learn how easy it is for your market to get your message

Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.

Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:

• Use Twitter, blogs, Facebook, and other social media outlets to full advantage
• Create your own online spokesperson for your brand
• Identify social media sites that appeal to your target audience
• Tell which social platform works for which objectives
• Develop a unique, Google-able voice in social media
• Optimize your page to attract clicks and customers
• Set up a program to assess your success and measure your results

Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

Product Details

• Amazon Sales Rank: #6185 in Books
• Published on: 2009-10-26
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

Features

• ISBN13: 9780470289341
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Back Cover

Your customers are already

buzzing on social media sites;

make the buzz work for you!

Social media marketing is an up-to-the-minute way to spread the word about your business. This book will help, whether you're a small or startup operation or a big corporation looking to get closer to your customers. Identify social media sites that appeal to your target audience, evaluate niche communities, develop your voice, and measure your results.

• What it is — see how Twitter®, blogs, Facebook® fan pages, and YouTube® videos can enlist your customers to promote your brand

• Why it works — understand how consumers influence one another in social networks

• Funneling the media — learn how to make social media marketing a part of the marketing funnel

• Find your voice — identify recognizable people in your organization who can represent your brand in the social Web, yet be individual and authentic

• What's in it for them — explore incentives for your customers

• Measure the effect — discover how to apply metrics to Facebook fan pages, viral video views, widget downloads, and tweets

• You can't fake it — get familiar with social media and be sure your spokespeople are credible

• Link up — find out how to link your Web site to the social Web

Open the book and find:

• Why social influence drives successful marketing

• How to develop the right voice for social media

• The big and small sites ideal for marketing

• Where the influencers hang out and how to get their help

• Strategies for getting employees involved

• Steps for getting your message to mobile users

• Ways to blend traditional marketing with social media

• Best practices of the social media experts

About the Author

Shiv Singh is a hands-on marketing professional working with some of the globe's largest corporations. He specializes in identifying unique strategies for finding the voices and avenues that resonate most with consumers and using them to help his clients promote their message.

Customer Reviews

An absolute must read. Insightful and practical
I really enjoyed this book and found it both extremely thought provoking and practical. It has some smart insights, introduces a clear framework for understanding and approaching social media marketing and then explains the specifics of how to market on each of the social media platforms while recognizing that this is part of the marketing puzzle and not the whole one. It really seems like a one stop shop in terms of covering the basics, the more strategic concepts (including mobile social media) and the practicalities of what you can "buy" and "earn" across the social web. I definitely recommend this book to read. Its thoughtful, specific and actionable and not hype driven. The author obviously has a lot of experience in this space and it shows.

Great read and required to help understand and excell with social media marketing
This is a great read, covering both the basics and advanced elements for Social Media Marketing. His deep academic, practical, and hands on understanding is unmatched. If you want your digital properties to be found, you must master this.

Makes social safe for marketers
"Social Media Marketing for Dummies" is the perfect antidote for any marketer who fears that "going social" is something that only consumers do. After reading this book you'll see why businesses large and small have every reason to embrace the social world, too, so long as they are willing to develop a more authentic social voice and become more responsive to consumers. In the tradition of the "For Dummies" series, Shiv Singh's book gives the marketer a gentle nudge into the social world with some practical tips on topics ranging from how to launch a social campaign to applying metrics. By the way, the "For Dummies" title is something of a misnomer. Shiv's insights are quite applicable for experts, too, an example being his chapter on building a Social Influence Marketing mobile campaign. I work closely with Shiv at Razorfish and am lucky to enjoy the benefit of his insights all the time.