Product Description

Do you or your volunteers fear rejection or feel like a beggar when fundraising? Do you worry about soliciting donors too often? Are you tired of the relentless cycle of fundraising activities necessary to generate revenues for your programs?

Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition dispels these concerns and helps you:
* Learn how to position your organization in the community as a constructive, vital, and successful social investment
* Develop an investor relationship with donors and engage their values-based commitment capacity to make a difference in their communities


In this revised and updated Second Edition, fundraising expert Kay Sprinkel Grace presents her internationally field-tested core beliefs, principles, and strategies for developing long-term relationships with donor-investors and volunteers. Share in the wisdom and experience that have helped countless nonprofit organizations grow their base of support and go beyond fundraising into true donor and fund development.

Product Details

• Amazon Sales Rank: #83334 in Books
• Published on: 2005-04-28
• Number of items: 1
• Binding: Hardcover
• 264 pages

Download Description
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The revised guide to creating a successful financial future and reinvigorated organization

Demands of donors for accountability, transparency, and results have changed the way nonprofit professionals must organize their work. Developed from the author's firsthand experience as a fundraising consultant and volunteer, Beyond Fundraising, Second Edition examines the stewardship tools available through the Internet, the impact of accountability on planning, streamlined ideas regarding capital campaigns and feasibility studies, new techniques for annual giving that recognize the impact of the Internet, and new ways to involve increasingly busy board members in organizations. Retaining its primary focus on values and mission-based philanthropy, and on other key tenets of Kay Sprinkel Grace's beliefs and practices, this new Second Edition will take readers through the next decade, complete with reliable forms, checklists, and flowcharts to help readers better understand, visualize, and incorporate this new philosophy into their own nonprofit organizations.

Kay Sprinkel Grace, CFRE (San Francisco, CA), is an internationally acclaimed independent consultant, speaker, facilitator, and writer. She has also been a core faculty member of the Fund Raising School since 1980.

From the Inside Flap
Forget about the old misconception that fundraising is like "shaking a tin cup" at donors. Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment is a landmark book, a decade in the making! Written by world-renowned fundraising expert Kay Sprinkel Grace, it presents her core beliefs, principles, and strategies for developing long-term relationships with donor-investors and volunteers. Boards of trustees, non-board volunteers, and staff members from hundreds of nonprofit organizations in the United States, Canada, Australia, the United Kingdom, and western Europe have all taken something away from Kay's workshops. Now, Kay brings the insight of her signature seminars to you.

Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment is a user-friendly guide to help volunteers and staff members go beyond simply raising funds and:

• Believe in and practice fundraising as the culmination of a multi-step development process
• Involve and retain funders in a donor-investor relationship based on shared values, partnership, respect, and vision

Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition is packed with forms, checklists, and examples to help you better understand, visualize, and implement Kay's groundbreaking philosophy. Retaining the authoritative focus on values and mission-based philanthropy that is the cornerstone of this book's first edition, this revised Second Edition covers:

• The impact on planning of new requirements for accountability
• Streamlined, field-tested ideas regarding capital campaigns and feasibility studies
• New techniques for annual giving, including the latest Internet tools
• New ways to involve busy board members in development, fundraising, and other activities
• Philanthropic trends to anticipate, respond to, and benefit from in the twenty-first century

Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition is the essential guide for everyone who wants to bring innovation and investment to their communities!

From the Back Cover
Do you or your volunteers fear rejection or feel like a beggar when fundraising? Do you worry about soliciting donors too often? Are you tired of the relentless cycle of fundraising activities necessary to generate revenues for your programs?

Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition dispels these concerns and helps you:

• Learn how to position your organization in the community as a constructive, vital, and successful social investment
• Develop an investor relationship with donors and engage their values-based commitment capacity to make a difference in their communities

In this revised and updated Second Edition, fundraising expert Kay Sprinkel Grace presents her internationally field-tested core beliefs, principles, and strategies for developing long-term relationships with donor-investors and volunteers. Share in the wisdom and experience that have helped countless nonprofit organizations grow their base of support and go beyond fundraising into true donor and fund development.

Customer Reviews

Read this fundraising book whether it serves as your intro to the field, or as nightcap to your many readings on the subject.

I love this book. It was one of the first books I ever read on fundraising for nonprofits. And it provided me with much theory on the subject. I have read quite a few books on the fundamentals of fundraising and the tactics used to raise funds, but when I was reading them I ALWAYS thought back to a lot of what I read in Ms. Grace's book. I highly recommend ANY fundraiser get a copy of this book and read it. It doesn't matter if it serves as your introduction to the field, or as a night cap to your many readings on the subject. This book is well written and outlined with substantial substance between its covers.

The book is only 12 chapters long. And I think it would still serve its purpose if chapters 6 (annual giving programs), 7 (capital campaigns), and 9 (maximizing board development and participation) were deleted. I thought these three chapters were wonderful. Don't get me wrong. But the power of this book is in the other chapters.

Beyond fundraising is about how a fundraiser should approach her job. It is about inviting investment, not about begging for a gift. It's about working for a nonprofit with a worthy cause that is doing what it should with the money it receives. It's about planning and not about winging it. It's about how to help society be a better place. It's also about staying up with the times.

The author has been working as a consultant to nonprofits for many years. She has helped countless nonprofits with their fundraising efforts. She has presented many seminars on fundraising fundamentals. And this book in a way is a summary of what she has covered in her seminars. The author has also written many published articles on fundraising. Accordingly, she is an authority on the subject. In my humble opinion, this book is her best effort and contribution to the field. 5 stars!

Integrated Marketing for Nonprofits
This book shows strategies for fundraising and investment in this new world moving towards partnership donation based on social enterprise. Explains the new order and the shifts in activity and thinking required to be successful in the future.

Gives a Strategic View of Every Aspect of Fundraising
I picked up this book just as the board of directors of the local theater group sent me to set up a campaign to raise capital for a new building. All of a sudden I was faced with the idea of raising lots of money instead of just the small amounts we need to put on individual productions.

To my surprise, although I guess I shouldn't have been, Chapter 7 is on Capital Campaigns. She summarizes them as: 'unique, occasional, exhausting, exciting, and productive; they focus organizations on a particular goal during a finite period of time and allow us to sharpen our sense of purpose and impact.' To that I can only say: Yup!

Ms. Grace has obviously been there, done that, not only in raising money for capital, but every other kind of fundraising activity as well.

This book is well written, and it positioned at a higher level than most fundraising books. By that I mean that she treats fundraising as almost an art form. Something where you don't need to feel like you're begging for a handout. Highly recommended.