Product Description

Find out how to cultivate donors and solicit donations online

Covers new changes in tax and philanthropy law

Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.

Discover how to
* Define your group?s focus
* Create a viable plan
* Organize your board of directors
* Find and train volunteers
* Market via print and online
* Promote yourself with the media

Product Details

• Amazon Sales Rank: #25838 in Books
• Published on: 2005-10-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

Download Description
A straightforward and detailed guide to the basics of fundraising With more than 25 percent new material, Fundraising For Dummies, Second Edition is more comprehensive and up-to-date than before. Plus, it covers all the changes in tax law, philanthropy in general, and the business environment since the bursting of the dot.com bubble and the events of September 11, 2001. In addition to its precise and vital information on developing a fundraising plan, this edition features new information on donor research, cultivating major givers, writing grant proposals, online donations and fundraising, new rules for faith-based organizations, finding and training volunteers, direct mail, and more. Nonprofit organizations who need to develop new and better fundraising initiatives should start with this simple and friendly guide. Katherine Murray (Indianapolis, IN) has written several books about fundraising and advises nonprofits. John Mutz (Indianapolis, IN) is an experienced fundraising expert and speaker. He is also a former lieutenant governor of Indiana.

From the Publisher
Fundraisers learn the tricks that get the cash!

Scores of proven ways to raise money for nonprofit organizations.

From the Back Cover
Find out how to cultivate donors and solicit donations online

Covers new changes in tax and philanthropy law

Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.

Discover how to

• Define your group?s focus
• Create a viable plan
• Organize your board of directors
• Find and train volunteers
• Market via print and online
• Promote yourself with the media

Customer Reviews

fundraising for dummies
A reasonably good book with a lot of "How To" tips. Particularly good for beginners in fund raising. I don't particularly like the "Dummy" format, but got some good "nuggets" to use for my situation.

Boring and not helpful
I have some idea what fundraising is. Don't buy this unless you don't know that some people ask other people for money.

This book covers the basics but nothing else.

Do you know what an Annual Fund is? How about Planned Giving? Great! You know more about fundraising than this book will tell you.

Avoid this book and buy a book on selling or on marketing instead.

Fundraising for Dummies a must
I purchased this book in order to begin the process of learning how to raise funds for private non profits. The book is packed with useful information on how to do it and written in easy to undertsand and implement language