Product Details
Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions

Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
By Sandra Beckwith

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Product Description

Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today’s information-overloaded society poses a huge challenge to organizations of all sizes.
 
In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to:
 
§         Create an affordable publicity plan that integrates goals, objectives, and key strategies
§         Determine which tools and tactics will have the most impact on your goals
§         Develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences
§         Maximize the publicity potential of your organization’s activities, talents and resources
 
An excellent roadmap that emphasizes how to information, Publicity for Nonprofits is a must have resource for all nonprofit professionals – especially those who know their organization deserves more media attention to achieve its goals.  
 

Product Details

  • Amazon Sales Rank: #122028 in Books
  • Published on: 2006-06-01
  • Released on: 2006-06-01
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 256 pages

Editorial Reviews

Review
"Packed with useful background information, compelling examples, insider tips, and easy-to-implement tools for publicity planning and implementation, Publicity for Nonprofits is a friendly guide for nonprofit managers. To garner and keep donor, volunteer, and community support in today's competitive environment, managers' toolkits need the skills honed in this essential book."
—Vicki Weisfeld, Principal, NEW Associates, LLC; former Senior Communications Officer, The Robert Wood Johnson Foundation, Princeton, NJ

“Beckwith’s “how to” publicity guide is a great primer for any nonprofit interested in starting or getting more out of their public relations strategy.  She places a strong emphasis on creating a solid plan and includes suggestions for evaluating success.  The samples and templates included throughout the book are particularly helpful.”
—Jocelyn Harmon, Director of Development and Communications, National Council of Nonprofit Associations (NCNA)

About the Author
Sandra Beckwith has more than 25 years of award-winning public relations experience. A recipient of the coveted Silver Anvil Award from the Public Relations Society of America, her public relations background includes assignments at one of the world’s largest public relations firms and a large national consumer products company. Now a consultant who helps others learn how to generate their own publicity, Beckwith counts several nonprofit organizations among her clients.

Customer Reviews

It's a Keeper! Get this PR Book with Easy-to-Understand Strategic Insights5
Sandra Beckwith has put together a very readable book with practical insights for handling public relations in the real world. This work will help you develop a strategy for getting your organization's message out into the public square. Her step-by-step process even has forms you can use in your PR planning. Public relations is so much more than just talking to media when they happen to be interested in your organization. The author shows how you can become proactive right now in getting your message noticed.

A much needed simple but solid book on publicity for nonprofit directors!5
What a wonderful book. It was pretty to look at, and easy to read. If you are starting a nonprofit or want to improve on your existing nonprofit, then this book will probably help you in either project. It will help your organization generate media exposure that usually leads to awareness, growth, and contributions for your organization. And all at minimal cost. Use this book to create or improve upon your organization's publicity plan.

All nonprofit executive directors and development directors should have a copy of this book! It is broken into four sections:

1. Getting started
2. Tools
3. Tactics
4. The plan

Topics covered in detail include media materials, news releases, and pitch letters. The information provided is light on theory and jargon and heavy on instruction. And if you follow the advice in the four sections you will without a doubt create a solid publicity program for your organization.

The author also discusses alternatives to publicity that amount to traditional marketing techniques. They include:

1. Direct mail
2. Advertising
3. Public speaking
4. E-Newsletters, and
5. Viral marketing

All in all, a great book and one that will get a lot of use by the people who head a nonprofit. 5 stars!