Product Description

• Leverage patents as a powerful competitive business tool
• Employ powerful new patent strategies for marketing, R&D, and finance managers
• Exploit patents to slash product time-to-market and boost profits
• Implement the best intellectual property asset management (IPAM) software solutions

ESSENTIALS OF PATENTS

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up-to-date on the newest thinking, strategies, developments, and technologies in patents.

"Gibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit from learning how to deal with patents in a variety of established business systems." —Steve Fox, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company

"At last, a quality reference text I can heartily recommend to my corporate clients and independent inventors alike. Gibbs and DeMatteis have drawn upon a wealth of experience in pulling together a remarkable book, deftly placing invention and the U.S. Patent System in a real-world business context." —Don Kelly, CEO, Intellectual Asset Management Associates, LLC, former director, U.S. Patent and Trademark Office

"...compelling, 'how-to' manual for generating and fostering a sustainable patent-consciousness in all corporate employees, now a critical task in our knowledge-driven economy. The authors talk directly to each role and suggest what each individual must do to create, grow, and protect shareholder value through the development and exploitation of patents. This is a cornerstone book which will definitely impact business processes in corporate America." —Lucy Teixeira Akers, Chairman, PIUG, Inc., The International Society for Patent Information, former IP Management Program Team Leader, ExxonMobil Chemical Co.

Product Details

• Amazon Sales Rank: #662986 in Books
• Published on: 2003-01-06
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

Review
"Gibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit form learning how to deal with patents in a variety of established business systems."
--Steve Fox, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company

"At last, a quality reference text I can heartily recommend to my corporate clients and independent inventors alike. DeMatteis and Gibbs have drawn upon a wealth of experience in pulling together a remarkable book deftly placing invention and the US Patent System in a real-world business context."
--Don Kelly, CEO, Intellectual Asset Management Associates, LLC, and former Director, US Patent and Trademark Office.

"... compelling, 'how-to' manual for generating and fostering a sustainable patent-consciousness in all corporate employees, now a critical task in our knowledge-driven economy. The authors talk directly to each role and suggest what each individual must do to create, grow, and protect shareholder value through the development and exploitation of patents. This is a cornerstone book which will definitely impact the business processes in corporate America."
--Lucy Teixeira Akers, Chairman, PIUG, Inc. ­ The International Society for Patent Information, and former IP Management Program Team Leader, ExxonMobil Chemical Co.

"It's about time someone wrote a book on managing your patents so you can get real time results! Every start-up company and inventor must read this book if they plan to partner their patented innovations; this book will be one of the first books in our library that we'll recommend to our clients."
--Steve Schneider, Coordinator, Sawyer Center, Redwood Empire SBDC

"Successful companies already have realized the value of patent management ... the remaining companies must learn how to manage their patent rights or become extinct. the authors show how effective Patent Quality Management (PQM) can be mastered by all managers, not just in-house counsel. One of the top five books all intellectual property managers should have on their desk."
--Michael S. Neustel, U.S. Patent Attorney

"Essentials of Patents gives the reader a practical view of the business side of patents. As such it will prove valuable to business professionals as it treats all aspects of maximizing the value of patent property. The book should also provide patent attorneys insight into their customers and their needs. Even wire haired inventors and some bald inventors will find this a useful book."
--James L. Fergason, inventor of the liquid crystal display (LCD), holder of more than 125 patents in 47 countries, and inductee to the National Inventors Hall of Fame

"Patents are becoming a significant contributor to shareholder value. Essentials of Patents presents a solid model for integration of senior managers, who were traditionally considered by corporate engineering and legal staff to be 'patent outsiders', into the Patent Value Equation."
--Vern Norviel, General Counsel, Perlegen Sciences, Inc.

"Every Small Business Development Center, every manufacturing facilitation organization, every inventor's support group, every law office, every college and university needs at least one copy of the Essentials of Patents for client, customer and student use. This clearly written book, by two experienced, successful and articulate inventors will make our jobs easier when we facilitate the patent process. Thanks Gibbs and DeMatteis for another book well done!"
--Mary Wollesen, Director, Sierra College Small Business Development Center

From the Back Cover

• Leverage patents as a powerful competitive business tool
• Employ powerful new patent strategies for marketing, R&D, and finance managers
• Exploit patents to slash product time-to-market and boost profits
• Implement the best intellectual property asset management (IPAM) software solutions

ESSENTIALS OF PATENTS

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up-to-date on the newest thinking, strategies, developments, and technologies in patents.

"Gibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit from learning how to deal with patents in a variety of established business systems." —Steve Fox, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company

"At last, a quality reference text I can heartily recommend to my corporate clients and independent inventors alike. Gibbs and DeMatteis have drawn upon a wealth of experience in pulling together a remarkable book, deftly placing invention and the U.S. Patent System in a real-world business context." —Don Kelly, CEO, Intellectual Asset Management Associates, LLC, former director, U.S. Patent and Trademark Office

"...compelling, 'how-to' manual for generating and fostering a sustainable patent-consciousness in all corporate employees, now a critical task in our knowledge-driven economy. The authors talk directly to each role and suggest what each individual must do to create, grow, and protect shareholder value through the development and exploitation of patents. This is a cornerstone book which will definitely impact business processes in corporate America." —Lucy Teixeira Akers, Chairman, PIUG, Inc., The International Society for Patent Information, former IP Management Program Team Leader, ExxonMobil Chemical Co.

About the Author
 

Andy Gibbs is President and CEO of PatentCafe.com, Inc. He is an inventor with 7 US and foreign patents (awarded and pending) for innovation in sports equipment, medical devices, automotive accessories, electronics & electrical connectors and merchandising aids. Gibbs is also an entrepreneur with more than 20 years experience in product--market development, strategic planning, and general business operations. He is a hands-on inventor/entrepreneur and an executive level strategist. Mr. Gibbs has provided intellectual property assessment, pre-investment analysis, operations and staffing analysis, litigation support and technical evaluations for venture capital firms, operating managers and independent inventors. The breadth of Mr. Gibbs' business experience includes front-line arbitration & litigation in Superior & Federal Courts; expert witness, and business Strategic Alliances or joint marketing development programs (Chrysler, Hertz, Isuzu, Samsonite, US Olympic Ski Team, others); Product Development Clients: ADAC Labs, DAEWOO Corp. (Korea), System Industries, National Semiconductor, Memorex, many others). Mr. Gibbs speaks internationally on intellectual property issues, has appeared on CNN/fn "Entrepreneurs Only" with Donald Van de Mark, has been interviewed on various business, invention and patent-related topics by Wired Magazine, Wall Street Journal, USA Today, the New York Times, San Jose Business Journal, Sacramento's Comstock's, and numerous other regional publications, and has appeared as guest speaker on San Francisco's KGO talk radio.

Sixteen years ago Bob DeMatteis had an idea he wanted to pursue. He pursued that idea, patented it, and today has 20 U.S. Patents and 7 pending. Bob owns 16 of those patents--all of which have been licensed and have made money. You can compare his track record to what is reported by the U.S. Patent Office—that only 3% of patents ever earn money for the inventor! Sales of Bob's inventions exceed $25 million a year and are used by national giants such as Sears, McDonald's, Walgreens, Kroger and Subway. You have most likely used some of Bob's innovations at one time or another, when you carry out merchandise in one of the stores’ printed plastic bags. Bob is one of the original developers of the plastic grocery sack, and is recognized as an innovative leader in the packaging industry. Bob's inventions and patents do not focus on engineering or scientific advances, but on making products "people friendly". His friendly, enthusiastic manner of training gets only rave reviews from participants. Bob is also the author of the bestseller book,From Patent to Profit, published by Penguin Putnam Press. Today, Bob is an internationally known inventor, author, in-demand speaker and a Certified Seminar Leader of the American Seminar Leaders Association. He is also a contributor and speaker on inventing and innovating at numerous colleges and universities plus the SBDC (Small Business Development Centers) and the U.S. Patent and Trademark Office and their many Depository Libraries.

Customer Reviews

Competia Online Magazine Review
Essentials of Patents is an insightful guide for business professionals who seek to have a better understanding of patents for strategic intelligence purposes. The book provides readers with the basics behind the nature of patents, the importance of patents when it comes to measuring corporate wealth, and a straightforward approach to establishing a Patent Quality Management (PQM) system.

The authors have broken down the content of the book into two distinct sections.

The first four chapters of the book are dedicated to the fundamentals of patents in the corporate world. Gibbs and DeMatteis discuss in detail the key aspects behind patent licensing, strategy, and tactics to make better business decisions.

The next six chapters focus on the management of patents within various departments in large companies. Readers are given examples of how patents can influence the way managers adjust their plans in marketing, engineering, manufacturing and operations. In addition, the authors share their views on how patents should be managed by finance, human resources and information technology departments.

The final two chapters discuss the role legal counsel and the CEO take on in a company that has a Patent Quality Management (PQM) system. After reading these chapters, readers will have a better idea of how critical the legal department and CEO are to managing existing and future patents.

Competitive intelligence practitioners who are not experts in the domain of patents, must read Essentials of Patents. When they are collecting information on patents, whether it is to track their competitors' new products or analyze the competitions' R&D abilities, they should keep book nearby.

The most comprehensive book on patents
The ESSENTIALS of PATENTS is the best book I have read on the subject. Andy and Bob have put together a book that really hits the right topics and in the right order to answer the many questions I had regarding writing patents and patent protection.

Incredible insight with real world value.
Essentials of Patents is destine to become the defacto handbook on the critical importance of understanding patents from a management side. I have over 15 years experience consulting and working with technology driven companies, everything from Fortune 500 companies down to secret two person labs, where I could have handed this book out and become an instant hero. Needless to say, I'm ordering a ton of copies as free reads for my valued and important customers.

This book is not just a book for inventors, attorneys, researchers or managers, but everyone and everybody within corporations where innovation is essential to their core competencies - in other words, any company that plans to be around tomorrow. This book should be required reading for any MBA curriculum, let alone engineering, marketing or human resource manager.

I have witnessed an amazing change the area of patents over the years. I started as an inventor in college at Tulane Engineering, licensed patents to large home health care companies, and created a company to help recognize inventors from a human resource side. What I see Gibbs and DeMatteis are doing here with "Essentials . . ." is dispelling the mystery and complete misunderstanding of this area with an easy to understand and very articulated, astoundingly insight. These guys anchor the essoterica of patents in real world solutions. They answer all the questions that I have been peppered with over the years. But they have gone beyond even those areas that should be familar with patents, and provide insight for all departments, in what my experience dictates as completely accurate. By having read this book, I learned as much about my own area of experience as I thought I had gained over the years. The introduction alone is as educational and significant to patents as differential equations are to linear systems.

This book is long over due, especially in light of the explosive significance of patents in being competitive in the global economy. As companies are striving to innovate, being the only sustainable source of above average returns in the new economy, this book should instill the knowledge to handle this critical area.

This will book will be a free gift to all my clients in the future.