Product Description

For the first time ever, "76 Ways to Build a Straight Referral Business" offers a comprehensive guide to referral success in one book. The fastest way to build business is through referrals. Find out how one person sold one billion dollars of product in one year with one idea, how a regional office became #1 in the country, and how Lorna Riley increased sales by 600%. This bottom-line reference tool shows how to speed up your earnings through powerful, practical strategies you can immediately put to use. You'll learn how to: • achieve more "yeses" in less time.
• build a referral business when you don't want to ask for them.
• motivate others to refer business your way.
• the appropriate way to ask for referrals.
• create a steady stream of customers.
• implement the most powerful business secret in the world.
• use technology for profit.
• increase your efficiency and effectiveness.
• sell the big accounts.
• get professionally noticed.
• work less and earn more.
• make money in your sleep.
• leverage your time.
• have prospects ask for you by name.
• outsmart the economy.
• create a steady and predictable income flow.
• work less and earn more.
• earn when there's no one "minding the store."
• leverage customer contacts as an additional sales team
• tap your unused potential.

Product Details

• Amazon Sales Rank: #442233 in Books
• Published on: 2001-12-03
• Binding: Paperback
• 151 pages

Review
I've never been truly enlightened about referrals as I was reading 76 Ways--a brilliant marketing context. -- Jay Conrad Levinson

This is an extraordinary book, crammed full of powerful, proven methods to get more qualified referrals faster than ever -Wow! -- Brian Tracy

With the ideas in this book, you can quickly get into a position where you never have to [prospect] again. -- Tom Hopkins

About the Author
Lorna Riley, CSP, is a professional speaker, trainer, author, and president of the American Training Assn. As one of the elite international productivity presenters, she is the winner of five business awards, author of four books, three audio programs, 30 sales programs, and 60 professional development programs.

Customer Reviews

Excellent support for my business building
Lorna's book is explicit about how to generate referrals!!! It is the best book on this subject I've ever seen. Amazingly crisp, readable, doable steps to great referrals!!!!

Referrals, Referrals, RFeferrals
Outstanding book, not the same old thing as a lot of the referral business development books. I am working my way through this book and I am up to number 15, so far most of the methods do work quite well. I have eliminated some of the ideas and I already do about 1/4 of them. I will update the Realtors on what ideas worked especially good for me, here in Storm Lake Iowa.

76 Ways....
Excellent book for anyone who is new to working a business that is totally or highly dependent upon referrals. There are some great ideas mixed with a bit of creativity to help you get going.