Product Details

• Amazon Sales Rank: #2929 in Watches
• Brand: Casio
• Model: AW48HE-9AV
• Band material: Resin
• Bezel material: resin-and-stainless-steel
• Case material: Resin
• Clasp type: Buckle
• Dial color: gold
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 165 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 31 mm
• Resin case; Gold dial; Day-date-and-month functions
• Water-resistant to 165 feet (50 M)

Amazon.com Product Description
The large, luminous face found on the Casio Men's Ana-Digi Dual Time Watch make it a favorite everyday accessory. This eye-catching timepiece is constructed with a resin case, a black stationary resin-and-stainless-steel bezel, and a black resin wristband with an adjustable buckle clasp for a personalized fit. A durable mineral window shields the gold dial face, which features gold-tone dot hour indexes, matching watch hands, and a digital display at the six o'clock position. The quartz-powered watch includes day, date, and month displays, and is water resistant to 165 feet. This watch is backed by a one-year limited manufacturer's warranty.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

Looks nice, but real fragile
This really is as bright gold as it looks in the picture. It will really stand out on your wrist, and it made nice reflections in the sun for me. However It broke pretty readily. I accidentally hit it lightly on some rounded bricks on the side of a pool and that was enough to make a nice clean crack all the way through about half way across the face. Unfortunately it was not waterproof after that so it is now kaput. It was a little hard for me to read with so few markings and the markings really do blend into the gold.

Nice looking watch but...
Like the title says, it's a very nice looking watch but the digital read out is so small I couldn't even see it with my reading glasses on and my eyes aren't all that bad. I may have lived with that flaw, a major flaw I might add, but the analog time wasn't much better...the hands sort of blended in with the face of the watch making if very difficult to see as well. I decided to send it back and received a full refund....thanks Amazon. I've already replaced it with the Casio F-28W (also from Amazon) which is digital only....this one'a a keeper.

Dual Watch for travel
This watch allows me to set local time in the analog function while keeping my home time constant. Works for me